标题 | Free-fall Parachute Sale |
标题 (原始语言) | Paraquedas |
广告公司 | Wieden + Kennedy |
广告战役 | Paraquedas |
广告主 | Elo |
品牌 | Elo |
首次发布日期 | 2019 / 10 |
行业领域 | 信用卡 |
哲学 | Every second count on a new advertising campaign for Cartão Elo, a 100% Brazilian credit card, by Wieden + Kennedy São Paulo. To show how easy is to pay with Elo on Google Pay the agency shot skydivers in a parachute purchasing in free fall jump following the concept "Vai na sua Vai com Elo", who values the attitude of who makes their own choices and have a misfit behaviour. The “Free-fall Parachute Sale” was shot in a 8000 feet high and was performed in partnership with professional skydivers Arthur Zanella and Thiago Negão, with more than 10,000 jumps together, known for free flights from touristic sights and became the launch film of the campaign. |
媒体类别 | 电视 |
长度 | |
执行创意总监 | Eduardo Lima |
执行创意总监 | Renato Simões |
创意总监 | Felipe Ribeiro |
创意总监 | Diego Limberti |
文案 | Matheus Sanches |
美术指导 | Diogo Bueno |
美术指导 | Gustavo Henrique |
广告公司制片 | Regiani Pettinelli |
广告公司制片 | Thais Bonizzi |
数字制片 | Ricardo Barbin |
Account Management | Fernanda Antonelli |
Account Management | Priscilla Carvalho |
Account Management | Bianca Paulucci |
Account Management | Beatriz Chedid |
Account Management | Soluwa Bernardi |
Planning Team | André Troster |
Planning Team | Bruno Araldi |
Planning Team | Ariane Kopke |
Strategist | André Troster |
Strategist | Eliel Guilhen |
Strategist | Gustavo Cabral |
Strategist | Rubens Santos |
Social Media Strategist | Gabriel Marchi |
Social Media Strategist | Erick Ramalho |
Media Team | Thais Altschuller |
Media Team | Cintia Mavros |
Media Team | Marina Signori |
Media Team | Gabriela Mansano |
Media Team | Victor Meireles |
Approval Client | Luis Cassio de Oliveir |
Approval Client | Renata Ucha |
Approval Client | Christina Ricci |
制作公司 | Fauna |
导演 | Fernando "Del" Reginato |
Executive Director | Patrick Petry |
摄影指导 | Gabriel Risso Bianchini |
执行制片 | Melinha Lobo |
Account Production | Graziella Nadruz |
剪辑师 | Daniela Guimarães |
后期制作 | BTFLY Coletivo |
Audio Post Facility | DaHouse Audio |
Soundtrack Production | Lucas Mayer |
Soundtrack Production | Markus Thomas |
Soundtrack Production | Rodrigo Sagui |