Akira Chen
美术指导 at Wunderman Thompson
Taipei, 中国台湾
标题Government Mask
广告公司
广告战役 Government mask
广告主 Soil and Water Conservation Bureau
品牌 Soil and Water Conservation Bureau
首次发布日期 2021 / 3
行业领域 政府与其他机构
剧情简介 In a creative, useful and relevant way, we re-planned Soil and Water Conservation Bureau’s past invalid propaganda. First, we pushed the government and facial mask brand to collaborate. And we connected the facial masks to the issue of soil and water conservation. Then, we created a new facial mask product line. We designed a special package to make facial mask soil and water conservation friendly. Telling people that not only our skin needs to moisturized but also the environment has to conserve its soil and water. We combined creative design with knowledge, letting government work with the facial mask brand. The important environmental issue could thus easily touch people’s lives.
媒体类别 案例研究
长度
首席创意官
文案
文案
美术指导

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