| 标题 | Airbag Alive Collection |
| 广告公司 | Ogilvy Spain |
| 广告战役 | Airbag Alive Collection |
| 广告主 | DGT Dirección General de Tráfico |
| 品牌 | DGT |
| Posted | 12月 2021 |
| 行业领域 | 道路安全 |
| 剧情简介 | Motorcyclists are an extremely vulnerable group and their safety is one of the priorities of the Directorate General of Traffic. And the fact is that 1 out of every 4 deaths in traffic accidents so far this year involved a motorcyclist. Ogilvy Madrid's new campaign for the DGT puts the spotlight on the motorcycle airbag vest, a hitherto little-known and under-used garment that can reduce the injury rate among motorcyclists. |
| 媒体类别 | 影视 |
| 长度 | |
| 制作公司 | The Royal Production Company |
| 首席创意官 | Roberto Fara |
| 执行创意总监 | Chus Rasines |
| 创意总监 | José Izaguirre |
| 创意总监 | Félix Carral |
| 制片 | Alberto Perez |
| 创意团队 | Lola Guillén |
| 创意团队 | Luis Miguel Ábrego |
| 创意团队 | Patricia Villarón |
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