| 标题 | Ojogo |
| 广告公司 |
Havas Lisbon
|
| 广告战役 |
The Day After Women's Day Newspaper
|
| 广告主 |
Raparigas da Bola
|
| 品牌 |
Raparigas da Bola
|
| 首次发布日期 |
2021 / 3
|
| 行业领域 | 种族、族裔、民族及残障意识
|
| 广告口号 | Don't leave female athletes on the sidelines. #WomenAlsoPlay |
| 剧情简介 | We intentionally missed International Women’s Day, by just one day, to highlight the lack of exposure given to female athletes. Real news pages, of the top 3, tier-one, sports newspapers, were turned into infographics to illustrate the imbalance. |
| 哲学 | Infographic versions of sports newspapers highlighted the imbalance of media exposure, between men and women in sport, just one day after International Women’s Day. |
| 问题
| There are 3 important sports newspapers in Portugal. They mainly publish news about male athletes, at least on 364 days of the year. There's only one day that this inequality of exposure is lower: on International Women’s Day. |
| 结果 | . 14x more audience than the biggest Portugal’s sports newspaper. . More than 150 athletes involved . The topic of the day on 9th March . 1 invite to write about gender equality in one of those newspapers. |
| 媒体类别 |
平面
|
| 执行创意总监 |
Paulo Pinto
|
| 创意总监 |
José Vieira
|
| Digital Creative Director |
Margarida Pedreira
|
| 文案 |
Bernardo Tavares
|
| 美术指导 |
Alexandre Meneses
|
| 客户总监 |
Sérgio Resende
|
| Media Director |
Ana Torres
|
| Graphic Production Director |
António Fernandes
|
| Art Finalist |
Nuno Nascimento
|
