标题 | The Elections Edition |
Brief | As Lebanon was going through compounding crises, with necessities getting scarcer every day, a decisive parliamentary election was threatened by an absurd reason: shortage of paper and ink necessary to print election ballots.In response, An-Nahar decided to go silent for the first time in its 88 years of existence. On February 2nd, the daily newspaper did not print its much awaited |
广告公司 | Impact BBDO |
广告战役 | The Elections Edition |
广告主 | An-Nahar |
品牌 | An-Nahar |
Posted | 7月 2022 |
行业领域 | 报纸、杂志、书籍 |
剧情简介 | Lebanon, pushed past the brink of collapse, is suffering from historically high inflation that has thrown 75% of its population under the poverty line. Necessities such as food, petrol, medicine and even ink and paper are scarcer every day. Lebanon’s predicament is primarily attributed to a political class that has dominated parliamentary elections since the 1990s. A nation in pain hangs on to the frail hope that the upcoming election will bring critical stability and pave the way toward real change. |
媒体类别 | 案例研究 |
长度 | |
PR Agency | Impact Porter Novelli |
CEO / Chairman | Dani Richa |
执行制片 | Manasvi Gosalia |
执行创意总监 | Marie-Claire Maalouf |
Managing Director | Emile Tabanji |
Regional Executive Creative Director | Ali Rez |
创意总监 | Yasmina Boustani |
Senior Copywriter | Maher Dahdouh |
设计师 | Jithesh Narayanan |
执行创意总监 | Joe Abou-Khaled |
Videographer | Charly Hatem |
制片 | Diana Asal |
Senior Copywriter | Jarrad Pitts |
Chief Executive Officer (CEO) | Azeem Afzal |
Business Unit Director | Jad El Rabahi |
Strategist | Estelle Khayat |
客户主管 | Sophia Waheed |
剪辑师 | Abdullah Salhiya |
制作公司 | DÈJÁVU |
后期制作 | MANGOJAM STUDIO |