| 标题 | Reclaim Intimacy |
| 广告公司 | Trigger AS |
| 广告战役 | Reclaim Intimacy |
| 广告主 | Karo Pharma |
| 品牌 | Asan |
| Posted | 12月 2020 |
| 行业领域 | 卫生及个人护理产品 |
| 剧情简介 | Norwegian kids watch porn for years before they have sex, learning little or nothing about intimacy. Meanwhile, at Norwegian schools the sexual education is still focusing on the technical details. We wanted to move Asan from selling intimate wash products to create a dialogue about intimacy. Our ultimate ambition was to include intimacy into the sex educations in Norway. IDEA: RECLAIM INTIMACY. We launched our own sex education showing real intimacy side by side with expectations from porn. We partnered up with Kuben High School and held a lecture and discussions with teens. Within one day we were banned by social media. So our PR-campaign began. Our now banned film was shown to millions of Norwegians in the largest national newspaper. The film got included in the sex education-program by several high schools, sexologists and doctors. |
| 问题 | Asan is the biggest intimate wash brand in Norway, owned and marketed by Karo Pharma, listed on Nasdaq Stockholm Mid Cap. Karo Pharma's products are available in more than 60 countries and includes a range of over-the-counter products and prescription medicines, including intimate care, dermatology, footcare, pain, cough and cold, wellness and Rx pharma care. |
| 媒体类别 | 案例研究 |
| Marketing Manager | Cecilie Ramm |
| 客户经理 | Tone Helene Angsund |
| 创意总监 | Magdalena Kamøy |
| 创意团队 | Olina Søyland Bru |
| CONTENT MANAGER | Sigrun Stenseth |
| CONTENT MANAGER | Sindre Prestby |
| PR | Ina Rosenberg Stavrum |
| 广告公司制片 | Gunhild Sletten Gundersen |
| 导演 | Lars Tovik |
| 制作公司 | Oslo Assembly |
| 制作公司制片 | Jannecke Nordskog |
| 摄影指导 | Johan-Fredrik Bødtker |