Ina Rosenberg Stavrum
PR at Trigger AS
Oslo, 挪威
标题The Proud Experience
BriefLGBTQ+ travel for many is about safety, comfort and politics. This year, Oslo invited three people from countries where it is more problematic to be who they are, to take part in the Oslo Pride Parade. By experiencing Oslo and Pride through their eyes we could highlight how proud we are of our city and show that this is a safe city you can visit without having to limit yourself.For Kadir, who has never participated in a Pride Parade before, it was an emotional experience. In his hometown, the Parade was recently cancelled for the fourth year in a row. And Anna, who is a police officer, was very surprised to see that Norwegian police officers actually participating in the Parade. Their experiences were documented in a film that we spread through social media and gained a lot of support worldwide from both the LGBTQ+-community and other loving travelers.- 1.3 million views on Social Media, no paid media except minimal boosting on FB and YT. Over 80% of the views was from abroad.- 38120 reactions, comments and shares on FB.- The film was also shared by many of the large LGBTQ organizations and groups on Facebook, and was featured in numerous LGBTQ newsside around the world, placing Oslo on the map as a great destination for LGBTQ travels.
广告公司
广告战役 The Proud Experience
广告主 VisitOSLO
品牌 VisitOSLO
Posted2月 2019
行业领域 机构/公益组织/非盈利组织
剧情简介 VisitOSLO is the official marketing organization for Oslo and the surrounding regions.
媒体类别 Web Film
广告公司制片
美术指导
导演
PR Consultant
广告公司制片
制作公司制片
摄影师
PR Consultant
摄影师
制作公司制片
摄影师
音效
音效
音效
音效
剪辑公司
剪辑公司
剪辑公司
剪辑公司
Grading/Online
Grading/Online
Motion Graphics
Motion Graphics

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品牌:
Asan
广告公司:
Trigger AS

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