音乐公司
at
Magma Music
| 标题 | The Creature |
| 广告公司 | Leo Burnett Middle East & North Africa |
| 广告战役 | The Creature |
| 广告主 | Home Centre |
| 品牌 | Home Centre |
| Posted | 2月 2024 |
| 行业领域 | 杂货店、专卖店 |
| 广告口号 | stepdads are the dads who step up |
| 哲学 | Home Centre's ‘The Creature’: Striking a new conversation in the Middle East 15% of homes in the Middle East are homes that are of mixed families, owing to remarriages. But, women marrying again is seen as a taboo – not many topic about it owing to social and cultural prejudices. And no brand has ever delved into it. The film is the first piece of a bigger campaign that will not only celebrate stepfathers but importantly, talk about the bigger topic of remarriage in the Arab world. It tells the story of a child who goes through the stages of fear, disgust, angst, and confusion against an evil creature who is going to rob him of his mother’s love, the warmth of his home, and everything that he holds dear. But through the course of the film, we see that the child’s views about the monster change over a period of months, and he finally accepts the creature - his stepdad. The film ends with a message – stepdads are the dads who step up. The track behind the film is an original soundtrack, written and composed for this film. Titled “the lighthouse and the boat”, the song is told through the metaphor of a lighthouse and a boat, encompassing the relationship between two people - a stepfather and a son - two worlds apart, trying to fill a missing gap in their life. A song of pain, anxiety, angst, the need for belonging, for connection and love, that we all feel in any deep life-long relationships that we share with someone else. In life, both stepfathers and sons, are the lighthouses to each other as well as the boats to each other, finding their way to each other, amidst the stormy tides and the endless darkness of the sea. The broader initiative has involved a content series by a prominent psychologist – Dr. Saliha Afridi - around the journey of remarriage, news features about the topic, as well as social content to create awareness and drive support for the topic. Home Centre is a leading furniture retailer in the Middle East with a brand purpose of “enabling every home to tell its own unique story”. It focuses on stories in homes across the Middle East that aren’t told. It has spoken about single moms and adoption in the past, and this time, it is tackling the taboo around remarriage and stepfathers. With many homes in the region being homes where women have remarried and stepfathers exist, yet no brand and no media having spoken about this topic, was an gap that needed to be addressed. And Home Centre stepped up. |
| 媒体类别 | Web Film |
| 长度 | |
| Account Management | Vicky Kriplani |
| Account Management | Nahla Jaber |
| Account Management | Maria Jabbour |
| Managing Director | Sami Saleh |
| 广告公司制片 | Shereen Mostafa |
| 广告公司制片 | Judy Lamaa |
| 美术指导 | Bora Batur |
| 美术指导 | Windy Ishak |
| 广告经理 | Hassan Khan |
| 广告经理 | Abbas Nashrulla |
| 广告经理 | Atharv Ruparel |
| 广告经理 | Siddarth Sivaprakash |
| 首席创意官 | Kalpesh Patankar |
| 电影 | Aeyaz |
| 创意总监 | Farhan Siddiqui |
| 后期制作 | Cold-Cutz |
| 剪辑师 | Neda Zag |
| 导演 | Tahaab Rais |
| 制作公司 | Prodigious MEA |
| 音乐 | 22ghosts |
| 音乐作曲家 | Seppl Kretz |
| Music Supervision | Michael Bertoldini |
| Performance | Tanmay Rishi Shah |
| Performance | Marwan Massih |
| Performance | Judy Lamaa |
| 后期制作 | Optix Middle East |
| 制片 | Ralph Matar |
| 制片 | Myriam Abi Wardeh |
| 制片 | Nour Helou |
| 制片 | Nayla Chacra |
| 制片 | Megan Markel |
| 制片 | George Khalaf |
| 录音室 | Magma Music |
| Sound Designer | Bram Van Bergen |
| Strategist | Tahaab Rais |
| Strategist | Aakriti Goel |
| Strategist | Anna Sadykova |
| VFX Artist | Eddy Farah |
| VFX Artist | Rita Mechedjian |
| VFX Artist | Priyanka Bhatheji |
| 文案 | Farhan Siddiqui |
More Work
SEE ALLLady & The Tramp
- 品牌:
- Barilla Al Bronzo
- 广告公司:
- Le Pub
Lockdown Love Story
- 品牌:
- Heineken
- 广告公司:
- Publicis Italy
Francesca
- 品牌:
- Diesel
- 广告公司:
- Publicis Italy