标题 | Queen's English |
广告公司 | BBC Creative Services |
广告战役 | Wasted on Some |
广告主 | BBC |
品牌 | BBC iPlayer |
首次发布日期 | 2019 / 10 |
行业领域 | 电视、广播节目与电视台、电台 |
哲学 | As viewing habits change, the success of iPlayer has become key to the BBC’s future. Yet it was struggling to connect with younger audiences, who assumed that neither the content nor brand was for them. The creative brief set out to challenge this perception and prove that the platform was indeed relevant to under 35s. Wasted on Some is an irreverent brand campaign that pokes fun at this assumption, by creating caricatures of what young people believe the typical BBC viewer to be, before playfully suggesting that many iPlayer shows are in fact wasted on this audience. |
媒体类别 | Web Film |
长度 | |
执行创意总监 | Helen Rhodes |
Head of Production | James Wood |
Head Of Planning | Mike Lean |
创意总监 | Becca Pottinger |
创意团队 | Andy Parkman |
Senior Producer | Rachel Roberts |
项目经理 | Phoebe Bibbings |
Planner | Rosanagh Ker |
制片 | Jessica Greshoff |
制片 | Ben Roberts |
制作经理 | Caroline Greig |
Production Coordinator | Beth Morson |
Audio Producer | Michaela Hallam |
Audio Producer | Dominic Ross |
Audio Producer | Gavin Matthews |
Audio Producer | Deborah Whitfield |
Digital Creative Director | Ashley Temple |
摄影指导 | Jane Record |
Sound Designer | Marc Hardman |
Sound Designer | Mark Hills |
设计师 | Dan Cavicchia |
Motion Designer | Kieran Ahmed |
Motion Designer | Mark Robertson |
Head of Marketing | Kerry Moss |
Marketing Manager | Nick Gilmer |
Marketing Executive | Lucy Hodson |
Media | Tony Dalton |
Campaign Coordinator | Sam Cuthbertson |
后期制作 | Stanley Post |
导演 | Tim Godsall |
执行制片 | Tor Fitzwilliams |
数字制片 | Ben Smithard |
美术指导 | Morgan Kennedy |
Associate Director | Adam Spivey |
Colorist | Jason Wallis |
Online Editior | Mark Chapman |
Compositor | CJ Gaikward |
Post-production Producer | Oscar Wendt |
摄影师 | Alex Telfer |
摄影师 | Ian Weldon |