Mark Chapman
Online Editior at Biscuit Filmworks UK
London, 英国
标题Wasted on Some
广告公司
广告战役 Wasted on Some
广告主 BBC
品牌 BBC iPlayer
首次发布日期 2019 / 10
行业领域 电视、广播节目与电视台、电台
哲学 As viewing habits change, the success of iPlayer has become key to the BBC’s future. Yet it was struggling to connect with younger audiences, who assumed that neither the content nor brand was for them. The creative brief set out to challenge this perception and prove that the platform was indeed relevant to under 35s. Wasted on Some is an irreverent brand campaign that pokes fun at this assumption, by creating caricatures of what young people believe the typical BBC viewer to be, before playfully suggesting that many iPlayer shows are in fact wasted on this audience.
媒体类别 Web Film
长度
执行创意总监
Head of Production
Head Of Planning
创意总监
创意团队
Senior Producer
项目经理
Planner
制片
制片
制作经理
Production Coordinator
Audio Producer
Audio Producer
Audio Producer
Audio Producer
Digital Creative Director
摄影指导
Sound Designer
Sound Designer
设计师
Motion Designer
Motion Designer
Head of Marketing
Marketing Manager
Marketing Executive
Media
Campaign Coordinator
后期制作
导演
执行制片
数字制片
美术指导
Associate Director
Colorist
Online Editior
Compositor
Post-production Producer
摄影师
摄影师

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