| 标题 | RE Program |
| 广告公司 | Publicis Conseil |
| 广告战役 | RE Program |
| 广告主 | Orange |
| 品牌 | Orange |
| 首次发布日期 | 2022 / 11 |
| 行业领域 | 电信服务 |
| 剧情简介 | The creative idea is to give phones a second life in each stage/part of the campaigns. Our goal was to show that our phone still has value when we decide to get another one, just as children’s toys. The play on childhood nostalgia has been very effective and provided a strong communication territory that we could build on year after year. To give life to the Re program, our creative strategy was showing that doing something good for the environment was as simple as using a child’s toy. We developed that for 3 years, through 3 campaigns: Re Program (Recycle, Refurbish, Return, Repair) with the Toy campaign in 2021 & 2022, Refurbished Phone with the Christmas campaign in 2022, Benefit from buy-back in The Little Collector campaign in 2023. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 媒介公司 | Havas Media |
| 执行创意总监 | Fabrice Delacourt |
| 创意总监 | Fabrice Delacourt |
| 文案 | Benjamin Sanial |
| Executive Client Lead | Marie Wallet |
| Executive Client Lead | Anne Dauvé |
| 美术指导 | Raphaël Halin |
| Business Director | Emilie Jeanneau |
| Agency TV Producer | Benjamin Auberdiac |
| President & Chief Creative Officer | Marco Venturelli |
| Post-production Producer | Franck-Hervé Marc |
| Print Producer | Sandrine Martin |
| Sound Post-Producer | Joël Tessonneau |
| 广告经理 | Quentin Delobelle |
| Business Director | Claudia Weiss |
| Art Director Assistant | Vincent Laugier |
| Account Management | Héloïse MATHON |
| 客户总监 | Adrien Roux |
| 战略企划总监 | Damien Sabatier |
| 客户总监 | Aline Auger |
| Creative Assistant | Caroline Delhoume |
| Creative Assistant | Célia Kuczynski |
| 客户主管 | Priyanka-Lisa Sen |
| Editing Producer | Nik Hudson |
| 客户主管 | Clément Renault |
| 客户主管 | Chloé Tabourian |
| Agency TV Producer | Prodigious |
More Work
SEE ALLRE Program Board
- 品牌:
- Orange
- 广告公司:
- Publicis Conseil
The Toy
- 品牌:
- Orange
- 广告公司:
- Publicis Conseil
The Toy (French)
- 品牌:
- Orange
- 广告公司:
- Publicis Conseil
Catch Christmas
- 品牌:
- Orange
- 广告公司:
- Publicis Conseil
Attrapez Noël : On l'a
- 品牌:
- Orange
- 广告公司:
- Publicis Conseil
Un pour tous
- 品牌:
- Orange + iPhone
- 广告公司:
- Publicis Conseil