Orange - "RE Program Information Deck"

Publicis Conseil

Publicis Conseil Paris, 法国

奖项

1675

该广告属于ACT Responsible项目展品

品牌: Orange
国家: 法国

广告主: Orange

标题	RE Program Information Deck
广告公司	Publicis Conseil
广告战役	RE Program
广告主	Orange
品牌	Orange
首次发布日期	2022 / 11
行业领域	电信服务
剧情简介	The creative idea is to give phones a second life in each stage/part of the campaigns. Our goal was to show that our phone still has value when we decide to get another one, just as children’s toys. The play on childhood nostalgia has been very effective and provided a strong communication territory that we could build on year after year. To give life to the Re program, our creative strategy was showing that doing something good for the environment was as simple as using a child’s toy. We developed that for 3 years, through 3 campaigns: Re Program (Recycle, Refurbish, Return, Repair) with the Toy campaign in 2021 & 2022, Refurbished Phone with the Christmas campaign in 2022, Benefit from buy-back in The Little Collector campaign in 2023.
媒体类别	案例研究
President & Chief Creative Officer	Marco Venturelli
执行创意总监	Fabrice Delacourt
文案	Benjamin Sanial
美术指导	Raphaël Halin
Creative Assistant	Célia Kuczynski
Creative Assistant	Caroline Delhoume
Art Director Assistant	Vincent Laugier
战略企划总监	Damien Sabatier
Executive Client Lead	Marie Wallet
Executive Client Lead	Anne Dauvé
Business Director	Claudia Weiss
Business Director	Emilie Jeanneau
客户总监	Adrien Roux
客户总监	Aline Auger
客户主管	Priyanka-Lisa Sen
客户主管	Clément Renault
客户主管	Chloé Tabourian
Print Producer	Sandrine Martin
Agency TV Producer	Benjamin Auberdiac
Agency TV Producer	Prodigious
Sound Post-Producer	Joël Tessonneau
Post-production Producer	Franck-Hervé Marc
Editing Producer	Nik Hudson