标题 | Ceiling |
广告公司 | adam&eveDDB |
广告战役 | Nothing Fills a Hole Like Pot Noodle |
广告主 | Unilever |
品牌 | Pot Noodle |
首次发布日期 | 2023 / 3 |
行业领域 | 预制餐品和脱水方便食品 |
哲学 | Pot Noodle showcases Pot Noodle as the ultimate hole-filling meal with a new campaign “Nothing Fills a Hole Like Pot Noodle”. The images show all manner of holes, including a pool table pocket, a bird house and a washing machine drum lovingly filled with the delicious noodles to demonstrate its hunger satisfying abilities. Created by adam&eveDDB, the campaign also ventures into the debate around the pot-holed state of roads in Britain, where one road in every nine miles is in urgent need of repair. The campaign, spanning digital outdoor ads, print, social media and PR, will also specifically target sites and media publications in locations notorious for potholes in Surrey, Essex and Northamptonshire. The ads will also feature on a digital ad van which will drive down two of the potholiest roads in Surrey. Two of the targeted areas, Harlow in Essex and Brackley in Northamptonshire, are home to singer and pothole campaigner Rod Stewart and Mr Pothole respectively. The campaign is shot by Emmy-nominated filmmaker, photographer and artist Frederick Paxton, of Academy Films. As part of the campaign, social media activity includes a selection of filled-hole images that will appear on Pot Noodle’s Instagram feed. A bespoke GIF sticker pack will also launch on Instagram Stories, enabling fans to add Pot Noodle to their own content and fill a hole, digitally - with the hashtag #NothingFillsAHoleLikePotNoodle. The campaign is also supported by a PR partnership, created by W communications, with Mr. Pothole, an advocate for pothole awareness, who, as part of the launch, will be talking to the press and media to help raise awareness around the country’s pothole problem. |
媒体类别 | 户外广告 |
音效制作 | Factory Studios |
音乐 | SIREN |
广告经理 | Andre Burger |
广告经理 | Georgina Bradford |
广告经理 | Shannon Lennon-Smith |
首席创意官 | Richard Brim |
创意总监 | Mark Shanley |
文案 | Richard McGrann |
美术指导 | Andy Clough |
Social Creative | Judith Tulkens |
Joint Head of Integrated Production | Sally Pritchett |
广告公司制片 | Sophie Fletcher |
广告公司制片 | Amy Simmons |
Senior Planner | Liora Ingram |
Junior Planner | Lucy Wilson |
Chief Executive Officer (CEO) | Tammy Einav |
Managing Partner | Tom White |
客户总监 | Max Sullivan |
客户总监 | Hugo Evans |
Project Director | Rasha Noronha |
Head of Design | Paul Knowles |
Head of CGI | Charlie Townsend |
Senior Creative Artworker/Studio Manager | Dave Callow |
Artworker | Sam Harris |
Head of Digital Production | James Brown |
Senior Interactive Designer | Adrian Baker |
Motion Producer | Rebecca Hunnybun |
Graphic/Print Producer | Tony Hutton |
Junior Motion Creator | Honor Northridge |
Design Director | Adrian Barker |
Content Director | Dan Boulton |
Assistant Producer | Jake Parker |
媒介公司 | Mindshare Europe |
Media Business Director | Tess Domenet |
Media Account Manager | Nathan Hope |
Media Account Executive | Megan Wieland |
OOH Agency | Kinetic |
OOH Senior Account Director | Rikul Sudra |
PR Agency | W Communications |
PR Campaign Director | Grace Jackson |
PR Associate Creative Director | John Wilkinson |
PR Associate Director | Jess O’Donoghue |
PR Account Director | Paige Hartley |
PR Senior Account Executive | Ella Bull |
制作公司 | Academy Films |
摄影师 | Frederick Paxton |
EP /Head of Photography | Charlotte Long |
制片 | Aidan Brooks |
1st Assistant/Digi Op | Simon Wellignton |
制作经理 | Daragh McCann |
Production Assistant | Dara Phillips |
Runner | Luca Visockaite |
Runner | Tai Carter |
Sound Producer | Ethan Day |
Audio Creative Director | Dan Beckwith |
VFX Company | 1920 |
Colorist | Kai Van Beers |
2D Artist | Chrys Aldred |
Senior Post-production Producer | Charlotte Griffin |
音乐作曲家 | Jon Clarke |
音乐制作人 | Sian Rogers |
Music Production Assistant | Chris Christoforou |