Santiago Castro
Creative Art Director at BBDO Argentina
Buenos Aires, 阿根廷
标题Motherboard 2
广告公司
广告战役 Motherboards
广告主 Volkswagen
品牌 Volkswagen
Posted12月 2018
产品 VW Amarok V6 4x4
行业领域 汽车
广告口号 In the technology field.
剧情简介 In this opportunity this print campaign that is being published in newspapers and magazines and also outdoor, aims to a young target since this target are those who handle the great fields in Argentina today. These young people, called by us: "Rural Millenials ", are those who use technology for the full operation of the field. This pickup is your best ally since it has all 4x4 capabilities but with high technology and it's in it, where these young people feel the affinity with the product. In the executions we try that at first sight you see a field in a aerial way but when looking closely, we see that it is a Motherboard, this double game manages to have exactly our concept which is: “Amarok V6 4x4. In the technology field."
媒体类别 Billboard
更多信息 www.volkswagen.com.ar
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