| 标题 | Bauducco Thanksgiving @ Times Square Social Media Video |
| 广告公司 | Samba Rock Marketing |
| 广告战役 | Bauducco Foods Thanksgiving @ Times Square |
| 广告主 | Bauducco Foods |
| 品牌 | Bauducco Panettone |
| 首次发布日期 | 2018 / 11 |
| 行业领域 | 点心，甜食 |
| 广告口号 | Hard to describe. Easy to love. |
| 剧情简介 | Panettone is a Holiday tradition, always present in moments when families get together. That’s why we decided to get people closer to their loved ones this Thanksgiving, by surprising them at the heart of Times Square! |
| 哲学 | World’s largest Panettone manufacturer partners up with Miami creative agency Samba Rock to create an emotional Thanksgiving campaign installation in Times Square, New York featuring real people’s messages live on a giant digital billboard. |
| 问题 | “Panettone is a Holiday tradition, always present in moments when loved ones get together,” explains Erik Volavicius, Bauducco’s Marketing Director. This Thanksgiving, Bauducco Foods and Samba Rock decided to connect people to their loved ones who are far away, with a very special surprise. For four hours, people from all over the world passing by Times Square were interviewed and recorded by production company Lemonade TV, to share their emotional messages with their loved ones. Samba Rock created a mobile software that allowed them to write and showcase people's messages in real time on a digital billboard in Times Square, for people’s surprise. This system was created and developed in less than a week by Samba Rock, working and testing in conjunction with Outfront Media. |
| 结果 | Valter Klug, Chief Creative Officer from Samba Rock Advertising said: “We didn't expect so many people to open up their hearts to us in the middle of the day in New York City. We created a video featuring emotional stories, and the surprise factor when people saw their personal message showcased in such an impactful and iconic place was priceless!”. The campaign has already reached almost 1 million people, with the added help of social media influencers who spread the word. |
| 媒体类别 | 社交媒体 |
| 长度 | |
| 更多信息 | https://www.youtube.com/watch?v=rUG1Kv_ZQhk |
| 执行创意总监 | Valter Klug |
| 广告公司制片 | Narmine Yamaguchi |
| 美术指导 | Piare Encina |
| 文案 | Dubraska Gonçalves |
| Technology | Junior Grão |
| Production (Agency) | Lemonade TV USA |
| Marketing Director | Erik Volavicius |
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