| 标题 | Loctite Kintsuglue |
| Brief | The concept as well as the product name were inspired by an old Japanese tradition. Kintsugi is the ancient technique of repairing broken porcelain with gold lacquer added to the glue. The philosophy behind Kintsugi is one that not only values the object, but also its imperfections, seeing them as something beautiful.By embracing this attitude, our new campaign motto was born: “It’s perfect”. In our TVC we are taking people onto a fast journey into a crazy, colorful world, celebrating the powers of our new product – and the fact that we get to keep the items that we love. |
| 广告公司 |
HeimatTBWA\
|
| 广告战役 |
Loctite Kintsuglue
|
| 广告主 |
Henkel
|
| 品牌 |
Loctite Kintsuglue (Adhesive Technologies)
|
| Posted | 11月 2018 |
| 行业领域 | 家庭清洁及护养用品
|
| 剧情简介 | The concept as well as the product name were inspired by an old Japanese tradition. Kintsugi is the ancient technique of repairing broken porcelain with gold lacquer added to the glue. The philosophy behind Kintsugi is one that not only values the object, but also its imperfections, seeing them as something beautiful.By embracing this attitude, our new campaign motto was born: “It’s perfect”. In our TVC we are taking people onto a fast journey into a crazy, colorful world, celebrating the powers of our new product – and the fact that we get to keep the items that we love. |
| 问题
| Loctite Kintsuglue is Henkel’s newest product innovation in the adhesive segment. Due to its flexible putty-like structure it can solve more problems than most glues: it repairs, reconstructs and protects items. Another particularity: unlike other adhesives, Loctite Kintsuglue does not blend in, the glued areas remain visible. |
| 媒体类别 |
电视
|
| 创意总监 |
ricardo distefano
|
| 文案 |
Julia Kaminski
|
| 美术指导 |
Julius Winter
|
| 制作公司 |
e+p commercial Filmproduktion GmbH
|
| 广告公司制片 |
Meike Kornrumpf
|
| 首席创意官 |
Guido Heffels
|
| 首席创意官 |
Matthias Storath
|
| Managing Director |
Maik Richter
|
| 客户总监 |
Judith Schenk
|
| Senior Account Manager |
Kerstin Eva Bartos
|
| 执行制片 |
Burak Heplevent
|
| 制片 |
Anja Wimmer
|
| Assistant Producer |
Sarah Hennecke
|
| Post-production Producer |
Peter Jacoby
|
| 导演 |
Sojiro and Eri
|
| 摄影指导 |
Senzo Ueno
|
| 音乐 |
Supreme Music
|
| 音乐制作人 |
Maximilian Olowinsky
|
| 音乐制作人 |
Felix Müller
|
| 音效设计公司 |
Nhb Studios
|
| 后期制作 |
Pirates 'N Paradise Berlin GmbH
|
| 3D Artist |
Tatsuki Saito
|
| Grade |
Berkan Ustalar
|
| 剪辑师 |
Andreas Bardét
|