| 标题 | Steve |
| 广告公司 | Global Media and Entertainment |
| 广告战役 | Steve |
| 广告主 | EasyCoffee |
| 品牌 | EasyCoffee |
| 首次发布日期 | 2018 |
| 行业领域 | 餐馆与快餐 |
| 哲学 | You see, the thing about EasyCoffee is... it's easy! Simple menu. Low cost. No scribbling your name on to a cup... Why make your morning coffee difficult? In August 2017, We crashed the Edinburgh Fringe Festival and hired a studio for a week. The 'Steve' script tapped into the vast comedy talent available at the festival, with some great improvisation from Catriona Knox. The final audio aired on DAX (digital audio exchange) achieving a 97.30 % listen through rate. This is higher than the benchmark for 30 second commercials - and it's twice as long. Evidence that the storytelling style and humour kept listeners engaged, and ultimately delivered for the brand. |
| 媒体类别 | 广播 |
| 长度 | |
| 创意总监 | Jo McCrostie |
| 创意团队 | Neil Griffiths |
| 制作公司 | Global Creative |
| 音频工程师 | Christianne Ward |
| 音频工程师 | Dave Bush |
| 音频工程师 | Cliff Rossiter |
| 音频工程师 | Justin Sanders |
| 画外音 | Catriona Knox |
| 画外音 | Ali Brice |
| 画外音 | Katie Elin-Salt |
| 画外音 | Naz Osmanoglu |
| 画外音 | Steve Lee |
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