| 标题 | Nature - Land |
| 广告公司 | Deloitte Digital |
| 广告战役 | Mini Impact Kitchen |
| 广告主 | Impossible Foods |
| 品牌 | Impossible Foods |
| Posted | 4月 2023 |
| 行业领域 | 食品 |
| 剧情简介 | On Earth Day, April 22, Impossible Foods is launching the “Mini Impact Kitchen” campaign flexing the brand’s mini carbon footprint compared to animal meat production. Through this “mini” campaign, Impossible Foods is placing meat from plants at the forefront and making consumers conscious of how their food choices impact the planet. As an Impossible Burger generates 91% less emissions than a beef burger, the campaign is set to encourage consumers to shrink their emissions by creating mini Impossible recipes to showcase the tiny environmental impact that Impossible products have compared to animal meat. Because small actions, done widely, can add up to big changes for the planet. |
| 媒体类别 | 互动 |
| 长度 | |
| 执行创意总监 | Jones Krahl |
| Managing Director, Head of Engagement Management | Lauren LaValle |
| 集团创意总监 | Bevan Mahaney |
| 创意总监 | Angela Williams |
| Senior Media Strategist | Ben Shapiro |
| Managing Director, Head of Social and Influencer | Kenny Gold |
| 执行创意总监 | Milton Correa |
| 客户主管 | Jenirae Beyer-Johnson |
| 创意总监 | Dima Rigby |
| 文案 | Darrien Case |
| Junior Art Director | Alex Mayeri |
| Cinematographer and Editor | Dewun Owusu |
| Business Affairs Specialist | Stephanie Berland |
| 制片 | Emerson DeBasio |
| Design Director | Kirsten Finkas |
| Group Strategy Director, Social Innovation and Operations | Christina Kavalauskas |
| Social Strategist | Angelina Truchan |
| Associate Director of Strategy Influencer | Shayan Heravi |
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- 广告公司:
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