| 标题 | Best unbox ever with Cayden |
| 广告公司 | Grey New York |
| 广告战役 | Unboxing |
| 广告主 | States United to Prevent Gun Violence |
| 品牌 | States United to Prevent Gun Violence |
| 首次发布日期 | 2021 / 1 |
| 行业领域 | 公共安全、保健及卫生 |
| 广告口号 | If it's unlocked, it can be unboxed. |
| 剧情简介 | Every day in the U.S., 8 kids are shot by a misused or unlocked gun. Gun sales were at a 20-year high this past summer, and with coronavirus lockdowns keeping more kids at home, the number of deadly unintentional shootings by children is rising. To illustrate how critical proper gun storage is, as families are spending more time at home, States United To Prevent Gun Violence has tapped into the cultural phenomenon of unboxing videos by launching a PSA with a fictional eight-year-old influencer, Cayden. |
| 媒体类别 | 互动 |
| 长度 | |
| Production (Agency) | Townhouse Studios |
| 动画 | Gramercy Park Studios |
| 制作公司 | Chelsea Pictures |
| 制作公司 | Big Fun Films |
| 摄影指导 | Laura Valladao |
| Head of Production | Penny Ensley |
| Executive Director States United to Prevent Gun Violence | Clai Lasher-Sommers |
| Worldwide Chief Creative Officer | John Patroulis |
| Chief Creative Officer Grey NY | Justine Armour |
| 执行创意总监 | Jessica Ehrhardt |
| 集团创意总监 | Renan Molin |
| Creative Director Copywriter | Brendon Nafziger |
| 创意总监 | Daniel Massih |
| 美术指导 | Samantha Hilty |
| Copy Supervisor | Evan T. Atherton |
| 设计 | Ho Lee |
| SVP Account Director | Elizabeth Gilchrist |
| 项目经理 | Joey Scarillo |
| Director PR | Kirsten Schubert |
| Executive Director Social | Kenny Gold |
| Site Builder | Marie Rupolo |
| 制作 | Townhouse |
| Chief Production Officer | James McPherson |
| 执行制片 | Kristin Childers |
| Senior Integrated Producer | Samantha Alvarado |
| SVP Head of Business Affairs | Stephen Bernstein |
| Business Manager | Angelique Vargas |
| VP/Music Producer | David Lapinsky |
| 导演 | Kevin-Wilson Jr |
| Owner | Lisa Mehling |
| 执行制片 | Lisa Mehling |
| 执行制片 | Pat McGoldrick |
| East Coast Representative | Denise Blate Roederer |
| 剪辑师 | Patrick Colman |
| 剪辑师 | Sarah Roebuck |
| 后期制作 | Penny Ensley |
| Associate Producer | Andrea Cantor |
| Animation and Finishing | Gramercy Park Studios |
| 后期制作 | Haitanya A. Singh |
| 插图 | The Youth |
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