| 标题 | LifeStreams |
| 广告公司 | Wunderman Thompson Lima |
| 广告战役 | LifeStreams |
| 广告主 | Peruvian Cancer Foundation |
| 品牌 | Peruvian Cancer Foundation |
| 首次发布日期 | 2009 / 2 |
| 行业领域 | 疾病认知、救助机构 |
| 广告口号 | We made influencers donate the most important thing they have: Their audience of millions |
| 剧情简介 | The International Day Against Cancer goes unnoticed every year in Peru. Due to this, cancer patients don´t have the opportunity or the means to make themselves be heard and make people get involved with their struggle. Therefore we gave a voice to child cancer patients from the Peruvian Cancer Foundation, making everyone understand their condition and motivating them to donate by splitting the screen through a double streaming on Instagram combining two faces simultaneously with the new function Go live with a friend. |
| 问题 | The International Day Against Cancer goes unnoticed every year in Peru. Due to this, cancer patients don´t have the opportunity or the means to make themselves be heard and make people get involved with their struggle. |
| 结果 | We achieved in only 24 hours with 0 investment: • More than 51 million media impressions • Conversations about our Foundation increase in 1228% • We multiply x10 our number of donors • Average donation of 14$, 120% more than a common day • Collect in 1 day more than we collected in the last 6 months |
| 媒体类别 | 社交媒体 |
| 长度 | |
| 更多信息 | https://fpc.pe/ |
| General Creative Director | Bruno Reggiardo |
| Head of Art | Augusto Landauro |
| 创意总监 | Romy Dominguez |
| Interactive Copywriter | Pedro Bergelund |
| Interactive Copywriter | Geraldine Marcos |
| Interactive Copywriter | José Sarmiento |
| Interactive Copywriter | David Ayllón |
| Lead Art Director | Percy Honores |
| Account Management Team | Fiorella Rojas |
| Account Management Supervisor | Jimena Lau |
| Social Media Team | Cynthia Maco |
| Production (Agency) | Voing Studio |
| Co-Film Director | Henry De la Cadena |
| Video editing | Juan Pacheco |