| 标题 | The Treecording |
| 广告公司 | AKQA |
| 广告战役 | The Treecording |
| 广告主 | Coca-Cola Company |
| 品牌 | Coca-Cola |
| 首次发布日期 | 2021 |
| 行业领域 | 软饮料，奎宁水 |
| 剧情简介 | Christmas gives people the chance to show their loved ones they truly care. But most of the time, the same technology that is supposed to bring us closer turns out to be a copy,paste&forward festival.So Coca-Cola decided to put some Real Magic back into festive greetings with a tool that turns the unique sound wave of everyone’s voice into a virtual and sharable Christmas tree.Users could use the web app to record their own message, customize it and share it with their loved ones. Thanks to AR technology, the recipients let the tree grow everywhere they wanted while listening to it.The Treecording was launched internationally, helping tons of people around the globe putting some Christmas spirit back into their Christmas greetings. |
| 媒体类别 | 手机广告 |
| 创意总监 | Matteo Lazzarini |
| 创意总监 | Massimiliano Degli Uberti |
| 文案 | Giorgio Schirripa |
| 美术指导 | Pierpaolo Bivio |
| 文案 | Lucas Arantes |
| 美术指导 | Vinny Couto |
| Chief Strategy Officer | lorenzo foffani |
| Client Services Director | Paolo Mussi |
| 客户总监 | Angela Azzi |
| Operation Lead | Davide Sartor |
| Content Marketing Manager | Carolina Cazzulani |
| Associate Project Manager | Silvia Inzaghi |
| 项目经理 | Stefano Girardi |
| 3D Artist | Fabio Taurisano |
| Content Creative | Micol Mandolini |
| Associate Designer | Michele Manco |
| Associate Designer | Head of Experiential |
| Associate Designer | Spatial Design Services |
| Production Agency | Happy Finish |
| Creative technologist | Ratko Jagodic |
| Lead Producer | Erfan Saadati |
| Chief Innovation Officer | Daniel Cheetham |
| Head of Production | Julian Anderson |
| 创意总监 | Tom Henchman |
| Sound Designer | Andreas Wittich |
| Lead Developer | Freek van der Helm |
| Development | Vincent Huismand |
| Development | Boris Van der Bilt |
| Development | Leroy Freeth |
| Simon Klinkenberd | |
| Harrie Keen | |
| 项目经理 | Mauro Rodriguez |
| Creative Strategy Lead | Tom Hidvegi |
| Creative Strategy Senior Manager | Pilar Echeverria |
| Brand Lead | Monica Vazquez |
| 项目经理 | Yanina Bentancor |