| 标题 | #JolliEverAfter |
| 广告公司 | BBH Singapore |
| 广告战役 | #JolliEverAfter |
| 广告主 | Jollibee Foods Corporation |
| 品牌 | Jollibee |
| 首次发布日期 | 2020 / 11 |
| 行业领域 | 餐馆与快餐 |
| 哲学 | Jollibee has launched an interactive storytelling experience #JolliEverAfter that invites the TikTok community in the Philippines to star in their own romantic comedy on the social media platform. The campaign launched on 24th November has garnered over 8 million views in under 48 hours. The ambitious campaign, created by BBH Singapore, taps into the TikTok challenges format to tell stories. By launching 9 sub-challenges – each representing a crucial moment in a rom-com story arc – the campaign invites anyone to do any challenge to fill in the gaps in the story. The result is an infinite number of possible storylines that span the creators’ own imaginations. Each challenge invites people to take on the role of one of our two protagonists, to tell that part of the story. Whether it’s the Call Your Crush challenge, that gets TikTokers to confess their crush to someone they like in real life; or the First Date challenge, where they act out their perfect dates – sometimes with the help of Jollibee chicken; or the 10 Years Later challenge, where they break out of the typical rom-com endings to create their own weird and wonderful conclusions to the story. Each of these challenges were designed to tap into existing user behaviours and trends, and make it as accessible as possible for anyone to join in. The result is a story that is entirely up to the users, with an infinite permutation of possible storylines. |
| 媒体类别 | 社交媒体 |
| 首席创意官 | Sascha Kuntze |
| Senior Copywriter | Stephanie Gwee |
| Senior Copywriter | Luke Somasundram |
| Senior Art Director | Kenneth Foo |
| Senior Art Director | Sid Lim |
| 美术指导 | Dawn Abegail Lee |
| Motion Art Director | Christopher Leow |
| Frontend Developer | Lee Adamson |
| Head of Delivery | Lesley Chelvan |
| Operations Director | Eddie Jackson |
| Business Director | Ross Henderson |
| 客户总监 | Victoria Fernandez |
| 客户经理 | Priscilla Lim |
| Chief Strategy Officer | Jacob Wright |
| Content Strategy | Faith Huang |
| Junior Content Strategist | Cheryl Koh |
| Senior Strategist | Zoe Chen |
| 广告公司制片 | Jonathan Gerard |
| 广告公司制片 | Chong Wendi |
| Community Manager | Chelsea Auo |
| 制作公司 | ABUNDANT Productions |
| Sound / Music | Song Zu Singapore |
| 广告经理 | Francis Flores |
| 广告经理 | Arline Adeva |
| 广告经理 | Cat Triviño |
| 广告经理 | Jean Vittorio Sabado |
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