| 标题 | Piracy vs Piracy |
| 广告公司 | Publicis Jimenez Basic |
| 广告战役 | Piracy vs Piracy |
| 广告主 | Globe Telecom |
| 品牌 | Globe Telecom |
| 首次发布日期 | 2018 / 2 |
| 行业领域 | 电信服务 |
| 哲学 | Synopsis: The illegal downloading of films is a crime that is hurting the Philippine film industry. 99% of Filipinos who have Wifi access in their homes have committed the crime of piracy by downloading, sharing, or streaming files obtained through illegal means. Globe Telecom, the leading purveyor of digital entertainment in the country, wanted to help stop it. How? By committing a crime. Globe Telecom launched Piracy vs Piracy. In December 2017, during the Metro Manila Film Festival. Globe started committing the crime of piracy. The Metro Manila Film Festival is the most popular in the country that showcases original Filipino films. As these films were released in cinemas nationwide, the brand released ten blockbuster Filipino films as illegal downloads and streams. But as each of the films played, viewers saw footage they did not expect to see – a member of the film production crew talking to them and telling them how much time and work went into the film they tried to watch illegally. Directors, producers, gaffers, cameramen and more appealed to Filipino viewers to watch the movie the right way - transforming platforms used for piracy into tools versus piracy. Within hours of uploading, people began to watch the films. And within hours, thousands of people were made to realize that they just took part in a crime. A crime that was stealing from an industry. A crime that was stealing from fellow Filipinos. |
| 媒体类别 | Web Film |
| 长度 | |
| 执行创意总监 | Trixie Diyco |
| Creative Director | bia fernandez |
| 美术指导 | Marielle Nones |
| Account Director | Christine Zapanta |
| Account Director | Lianne Salcedo |
| Group Account Director | Raffy Parcon |
| Client | Monday Gonzales |
| Client | Yolly Crisanto |
| Production House | Globe Studios |