标题 | Apéro |
广告公司 | Grey London |
广告战役 | Can Hands |
广告主 | Kellogg's |
品牌 | Pringles |
首次发布日期 | 2023 / 7 |
行业领域 | 薯条、薯片和薄脆饼干 |
哲学 | Pringles is launching a pan-European campaign that brings the theme of its hugely successful Super Bowl ads, featuring people getting their hands stuck in cans of the snack, to new markets for the first time. In collaboration with Grey London, Pringles has created new work that will run in Northern and Southern Europe, working with iconic director Ulf Johansson of Smith & Jones, who brings his zany touch to the creative. One 40 second spot is made for the “Apéro” markets of France, Spain, Portugal and Italy, positioning Pringles as a delicious snack to serve when with family or friends. In this spot, which is airing from mid-June, a woman gets her hand stuck in a can of Pringles as she’s preparing an early evening spread of charcuterie and snacks. After a brief moment of shock, she uses her initiative to become an even more wonderful host and turns her new appendage into a cocktail stirrer, ice crusher, guitar pick and more. Another 60 second ad, created for Northern European markets, features a young guy who ducks into a quiet room when he gets his hand stuck in a Pringles can at a party. Although embarrassed, he soon relaxes when he realises the rest of the people in the room have done exactly the same thing. The spot, breaking in early July, will run in markets including Germany, Austria, Switzerland, Israel, Greece, Netherlands, Belgium, Poland, Romania, Croatia, Hungary, Lithuania, Finland, Denmark, Sweden, Norway, Cyprus, Malta, Latvia, Estonia. Another film that will run in the UK and Ireland from July is an adaptation of the original Pringles Super Bowl ad created in collaboration with Grey New York. The campaign will run on TV, digital, social and out-of-home platforms. The executions are designed to show how Pringles can bring fun to any social occasion. They build on the hugely successful 2022 and 2023 Super Bowl ads created in collaboration with Grey New York, which were designed to reflect the irresistible nature of Pringles that releases your playful side. |
媒体类别 | 电视 |
长度 | |
市场 | 法国, 意大利, 葡萄牙, 西班牙 |
后期制作 | Whitehouse Post |
后期制作 | Framestore |
Music Supervision | Wave Studios |
执行创意总监 | David Wigglesworth |
创意总监 | Jesse Little |
创意团队 | Katie Bird |
创意团队 | Caitlin Horrex |
创意团队 | Gnome Taylor |
创意团队 | Flora German |
创意团队 | Shivani Patel |
Planning Partner | Matthew Gladstone |
Strategy Director | Gilliam Caldwell-Dunn |
Managing Partner | Agi Varanyi |
Group Business Director | Tamsine Foggin |
客户总监 | Jack Barber |
客户总监 | Alice Ashwell |
客户经理 | Hugo Soer |
客户主管 | Madeleine Hine |
执行制片 | Nazneen Read |
Senior Producer | Michelle Kasper |
Senior Producer | Sam Dowling |
Assistant Producer | Alicia Cordell |
制作公司 | Smith & Jones |
执行制片 | Phillipa Smith |
导演 | Ulf Johansson |
摄影指导 | Barry Ackroyd |
制作设计师 | Steve Smithwick |
Post-production Producer | Ella Sedgewick |
Post-production Producer | Alexia Paterson |
Post-production Producer | Annika Gustavsson |
Post-production Producer | Sam Gunn |
后期制作 | GPS Nights |
后期制作 | company 3 |
剪辑师 | Tony Whetnall |
剪辑师 | Jean-Clément Soret |
Colorist | Matt Hare |
Colorist | Paul O'Brien |
VFX Artist | Chris Winters |
VFX Artist | Ozgur Yigit |
VFX Artist | Matt Ingram |
VFX Artist | Julia Jonas |
VFX Company | Sauvage |
VFX Artist | Frieder Dose |
VFX Artist | Marvin Benjamin McMahon |
音乐作曲家 | Trevor Simpson |
Music Supervision | Macke Bergkvist |
Music Supervision | Parv Thind |
Music Supervision | Music Supercircus |
Sound Engineer | Gritz |
Sound Engineer | Sam Cross |
Sound Engineer | Beth Tomblin |
Audio Post Producer | Richard Donaghue |