| 标题 | Overload |
| 广告公司 | Grey London |
| 广告战役 | Overload |
| 广告主 | Fidelity International |
| 品牌 | Fidelity |
| 首次发布日期 | 2022 / 3 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 哲学 | Grey London has created a new commercial for Fidelity International, the investment provider. The ad, aimed at end investors, focuses on the way they feel about the choices they have to make, and recreates the relief experienced when you have a simple solution. It builds on the brand’s previous market-leading, emotion-led work also featuring the Fidelity family Adam, Sarah and Tizzy the dog. In the new spot, ‘Overload’, the benefit of Fidelity’s guidance tools and advice for investors of all levels are brought to life when the protagonist, Adam, finds himself overwhelmed in a wormhole of confusing information and multiple choices as he attempts to make an investment decision. But he is eventually rescued by his wife Sarah who, as she invests with Fidelity, has the tools and support to help him make the right choice. The new campaign is intended to explore themes and ideas which have captured the imagination of investors over the past few years - including those at the start of their investing journey whose interest has been sparked for the first time. The ad, which is timed to coincide with the forthcoming end of the financial year, will look at the decisions people are considering about if, how and where to invest. Its approach is a step-change from Grey’s previous emotion-led campaigns built around the special moments in life that people save for. But with the Fidelity family still present and the complex nature of investments humorously dramatised, the new work remains warm, engaging, and relatable. The 60 second film was directed by comedy director Bethan Seller through Rogue Films. The voice-over was by actress Tara Fitzgerald. The new work launches on March 4 across TV, VOD, digital, and social and runs nationwide until April. |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Rogue Films |
| 广告经理 | Jet Cooke |
| 广告经理 | Beth Cowley |
| President & Chief Creative Officer | Laura Jordan Bambach |
| 创意总监 | Jesse Little |
| 创意总监 | Matt Moreland |
| 创意总监 | Chris Clarke |
| 创意团队 | Orla O’Connor |
| 创意团队 | Daisy Bard |
| Planning Partner | Matt Gladstone |
| Senior Planner | Jesper Norgaard |
| Joint Managing Director | Nathan Gainford |
| Group Business Director | Ayesha Datoo |
| Business Director | Kate Armishaw |
| 客户总监 | Rachel Jeffery |
| 客户主管 | David Gyampoh |
| Agency Senior Producer | Hananha Willers |
| Agency Senior Producer | Lucy Edwards |
| Assistant Producer | Alicia Cordell |
| Business Affairs | Lauren Rooke |
| 项目经理 | Emma Louise Hansen |
| 项目经理 | Amy Drew |
| 设计师 | Stuart Leung |
| 媒介公司 | Wavemaker UK |
| 导演 | Bethan Seller |
| 制片 | Toby Courlander |
| 执行制片 | James Howland |
| Managing Director | Kate Taylor |
| 摄影指导 | Diana Olifirova |
| 摄影指导 | Matthew Taylor |
| 制作设计师 | Sarah Jenneson |
| 剪辑师 | Saam Hodivala |
| 剪辑公司 | Shift Post |
| 音频后期制作 | Gramercy Park Studios |
| Colorist | Ben Rogers |
| Executive Post & Sound Producer | Annika Gustavsson |
| Head of VFX | Mark Beardall |
| Sound Engineer | Sam Cross |
More Work
SEE ALLNights In (20s)
- 品牌:
- Pringles
- 广告公司:
- Grey London
Nights In (60s)
- 品牌:
- Pringles
- 广告公司:
- Grey London
Apéro
- 品牌:
- Pringles
- 广告公司:
- Grey London
Getting Ready
- 品牌:
- Very
- 广告公司:
- Grey London
Hypebeast x Autry
- 品牌:
- Autry
- 广告公司:
- Grey London
Bob Lutz
- 品牌:
- Autry
- 广告公司:
- Grey London
Very best excuses
- 品牌:
- Very.co.uk
- 广告公司:
- Grey London