| 标题 | Driftits Toyota |
| 广告公司 | The Juju |
| 广告战役 | Driftits Toyota |
| 广告主 | Toyota Motor Corporation |
| 品牌 | Toyota Yaris |
| 首次发布日期 | 2023 / 10 |
| 行业领域 | 轿车 |
| 哲学 | In the world, there are millions of men and women in the automotive industry who perform daily rotating movements in front of the steering wheel, without knowing that these could save their lives. This is why Toyota, a mobility committed brand has decided to move in the right direction and use its Yaris as a communication vehicle to teach people how to do a breast self-exam. This is how Toyota Driftits was born. The way in which, through skids and performance tests, we recreated the movements of a self-exam, capturing the attention of all the 4-wheel lovers by raising awareness among the general public of a maneuver that, if done in time, could save thousands of lives. |
| 媒体类别 | 互动 |
| 长度 | |
| 广告经理 | Alexandra PfeilSchneider |
| 广告经理 | Juan Pablo Bazzini |
| 广告经理 | Laura Gill |
| CEO / Director | Juan Pablo Rocha |
| Partner/Chief Creative Officer | Andrés Norato Duque |
| Head of Art | Juan Espitia |
| Creative Director, Copywriter | Leo Valencia |
| Art Creative Director | Saskya Tamayo |
| Team Leader Copy | Sergio Barbosa |
| Team Leader Art | Ana María López |
| 文案 | Paula Hernandez |
| 客户经理 | María Fernanda Salazar |
| 制作公司 | The Juju |
| 导演 | Giancarlo Politi |
| General Producer | John Rocha |
| DP | Tininiska Simpson |
| Car precision driver | Miguel Gómez Isaacs |
| Car precision driver | Paula Andrea Russi |
| Talent | Natalia Vergara |
| Preproduction | Green Flag |
| 后期制作 | Giancarlo Politi |
| 后期制作 | Daniel Guirald |
| 后期制作 | Leonardo Hernández |