Ana María López

Ana María López

Journalist at Marketing Directo


Journalist at Marketing, leading spanish marketing and communications publication.
Strategic and results-driven bilingual marketer with over eight years of experience in international marketing, corporate communications, public relations and event management across multiple industries including media and entertainment, e-commerce, advertising agencies, technology, and Adtech industry.

• Written and oral communication skills developed throughout my academic and work experience
• Passion for Digital Marketing, AdTech Companies, leading new projects, create new ideas in Marketing and Communications.
• Outstanding budget management.
• Experience working and negotiate directly with agencies, vendors, partners, and media.
• Commercial skills and the ability to organize and lead teams.

• Habilidades de comunicación escrita y oral desarrolladas a lo largo de mi experiencia académica y laboral.
• Pasión por el Marketing Digital, Comunicaciones y Relaciones Públicas en compañías de tecnología y digital.
• Liderazgo en proyectos de innovación y creatividad en estrategias de Marketing Digital y Comunicaciones.
• Gestión y control de presupuestos enfocado a resultados.
• Habilidades de negociación directamente con agencias, socios, proveedores y medios.
• Habilidades comerciales y la capacidad de organizar y liderar equipos de ventas.


Marketing Director USA & LATAM
PRISA Brand Solutions
August 2018 - Present (2年 2个月)
Marketing Directo
August 2018 - Present (2年 2个月)
Global Marketing Communications Director
Adsmovil - Mobile Advertising Solutions
June 2014 - August 2018 (4年 2个月)
Adsmovil, a Cisneros Interactive Group company, provides mobile advertising solutions for U.S. Hispanic market, Brazil, Mexico, Colombia, Argentina, and other Latin American markets. Its main goal is to provide brands and agencies with the best solutions to help them fulfill their goals in terms of reaching targeted audiences on mobile devices.

-Responsible for Marketing and Communications in the U.S. Hispanic market, Brazil, Mexico, Colombia, Argentina, Chile and other Latin American markets.
- Coordinate internal stakeholders and external agency resources to ensure consistent messages with own objectives/strategies.
-Generate Communications and Digital strategies. Leading every step of the process, plan formulation, sponsorships, supplier communication and media coverage.
-Lead and supervise industry events to position the brand in core markets.
-Work hand in hand with the Public Relations agencies in Brazil, U.S., and LATAM.
-Actively pursue opportunities to enter the company’s cases in domestic and international awards competitions and festivals.
-To monitor the CEO's social network accounts and activities, blogs and press mentions in order to measure thought leadership and influence among ad tech entrepreneurs and companies.
-To assess and arrange speaking opportunities and public events that involve the CEO's and team participation, to attain a desirable ROI regarding the time and resources invested in them.
Public Relations Communications Consultant for Latam and Spain
January 2017 - March 2017 (2个月)


Master's degree in Analítica Web and Big Data

2017 - 2018 (1年)

LSE Global Economy Immersion Program

2016 (1年)

Comunicadora Social y Periodista

2004 - 2009 (5年)

Other professional activities

Epica Awards, Paris

Awards Jury Member
2018 (1年)

Similar Talent

Francesca Bernardi
Brand News Media Group
Henrik Muukkonen
Anne-Sophie Poiré
Ana Marcela
Dinheiro Vivo
Mónica Escobar Rey
Marketing Directo
Claudia Cassino
Pubblicità Italia
Amelle Nebia
CB News
Clémence Duranton

Create a free Talent profile and become a member of AdForum

Get Started