| 标题 | Through Their Eyes |
| 广告公司 | Hero |
| 广告战役 | Through Their Eyes |
| 广告主 | L'Oréal |
| 品牌 | Maybelline |
| 首次发布日期 | 2023 / 2 |
| 行业领域 | 化妆品、美容产品及香水 |
| 剧情简介 | Over the past few years, Maybelline New York has had an increasing number of gaming partnerships and events. Their gaming marketing strategy, which also appeals to members of the LGBTQ community, reflects the diverse groups of people that use makeup. Through Their Eyes comes before Maybelline New York's Eyes Up Cup gaming event, an all-woman battle royale. The Through Their Eyes campaign involved a social experiment where two popular male gamers, Joel “JoelBergs” Bergs and Drew “DrewD0g” Warne, played a first-person shooter and used voice modification to make their voices sound female. Almost immediately, the two gamers began to face harassment. Other players told them to shut up and go back to the kitchen, used extremely explicit and objectifying language, and told them they wanted to have sex with them. They also had gamers drop out of online matches or ignore them completely |
| 媒体类别 | Branded Content |
| 长度 | |
| 广告经理 | Alexandra Shadbolt |
| 广告经理 | Alana Pozzebon |
| 广告经理 | Adele Courgenay |
| 广告经理 | Liz Odey |
| 广告经理 | Tess Norman |
| 广告经理 | Dawid Zastawnik |
| 执行创意总监 | Shane Geffen |
| 创意总监 | Andrew Woodhead |
| 美术指导 | Charlotte Shearsmith |
| 文案 | Anneliese Sullivan |
| 文案 | Will Fox |
| Senior Designer | Aaron Wickers |
| Head of Strategy | Tallon Mason-Kane |
| Group Business Director | Charlie McDevitt |
| National Digital Managing Partner | Tim Evans |
| Lead Project Manager | Jenny Pham Manuel |
| 制片 | Grace Quinn |
| 剪辑师 | Joel Sharpe |
| Online Editior | Adrian Katz |
| 制作公司 | Truce Films |
| 导演 | Jessica Barclay Lawton |
| 执行制片 | Elise Trenorden |
| 制片 | Carla McConnell |
| 摄影指导 | Jesse Gohier-Fleet |
| Music / Sound Design | Gusto Studios |
| Creative Agency | McCann Worldgroup Australia |