Carla Klumpenaar
GM Marketing, Communications, ID Design at IKEA
阿拉伯联合酋长国
标题New Collections
广告战役 New Collections
广告主 IKEA
品牌 Al-Futtaim IKEA
首次发布日期 2022 / 9
行业领域 杂货店、专卖店
哲学 The world is changing, faster than ever before, and so are people’s needs and dreams. With the aim of creating a better everyday life for the many, Al-Futtaim IKEA announced the launch of its new collections, room setups and home furnishing solutions with a new campaign
问题 Homes are spaces that do it all. Al-Futtaim IKEA believes that better products enable better homes. As time changes, so does the role of the home. It is now also your office, gym, spa, yoga studio, bakery, restaurant, classroom, play area, gaming zone and much more. As work and personal lives become more flexible, designing homes to mirror the flexibility and functionality has become increasingly important. While IKEA provides its consumers with a range of multifunctional home furnishing solutions, people are still not as flexible, finding it difficult to multitask. This year’s offering focuses on multifunctional products that can help consumers achieve the right balance between the spaces they live in and overall wellbeing therefore making their home a space that changes with them.
媒体类别 电视
长度
广告经理

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