| 标题 | The Cashback Fightback |
| 广告公司 | House 337 |
| 广告战役 | The Cashback Fightback |
| 广告主 | Santander |
| 品牌 | Santander |
| 首次发布日期 | 2023 / 9 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 哲学 | The latest instalment of the ‘Bank of Antandec’ campaign shows the two hapless but well-meaning CEOs pulling on their boxing gloves in an effort to win new customers. The duo are determined to fight back against the lure of Santander’s “annoyingly great” cashback of over £10m every month, however hard it might be to beat. The campaign, “The Cashback Fightback,” was created with House 337, Merman Production and in consultation with Mitre Studios. It takes a humorous look at CEOs Ant and Dec’s attempts to raise the morale of their own bank’s staff and build their legacy by delivering a rousing, Rocky-style motivational speech. Survivor’s hit song “Eye of the Tiger” sets the tone as staff morale builds steadily in response, until every employee is pumped up and ready to win. CEOs of the Bank of Antandec meanwhile, are clueless about how on earth they can actually respond to Santander’s amazing offer which continues their long-standing heritage of giving customers cashback on their everyday spend. Santander & House 337's Effie award winning 'Bank of Antandec' campaign has been running since 2019. The TV spot breaks on 2nd September and will be supported across video on demand, radio, social media and in branch activity. In OOH the campaign explores the iconography of classic vintage boxing posters as well as showing The Bank of Antandec admitting defeat to Santander’s offer. |
| 媒体类别 | 电视 |
| 长度 | |
| Soundtrack | Survivor’s “Eye of the Tiger” |
| 执行创意总监 | Jo Moore |
| 美术指导 | Paul Hancock |
| 文案 | David Newbold |
| Strategy Director | Nicola Dyball |
| Account Management | Nick Pawlak |
| Senior Account Director | Katrina Jackson |
| Senior Account Director | Jessica Parrett |
| Senior Account Manager | Freya Pace |
| 广告公司制片 | Lindsay Moyes |
| Assistant Producer | Catarina van Leuven |
| Integrated Project Director | Kirsty Wood |
| Integrated Project Manager | Loren Mosdall |
| 导演 | Guy Manwaring |
| 制片 | Simon Monhemius |
| 执行制片 | Siobhan Murphy |
| 摄影指导 | Simon Richards |
| Offline Editing | Charlie Moreton - Work |
| 制作公司 | Merman |
| 后期制作 | Creative Outpost |
| Post-production Producer | Andy Salem |
| Sound Engineer | Dave Robinson |
| 广告经理 | Dan Sherwood |
| 广告经理 | Tina Boyle |
| 广告经理 | James Casey |
| 广告经理 | Leanne Tomlinson |
| 广告经理 | Katie Attwood |
| 广告经理 | Jane Green |
| 广告经理 | Lia Carvetta |
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