| 标题 | Santander cashback |
| 广告公司 | Engine UK |
| 广告战役 | Santander cashback |
| 广告主 | Santander Bank |
| 品牌 | Santander Bank |
| 首次发布日期 | 2021 / 11 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 哲学 | Santander has installed giant taps gushing with coins on billboards in London and Manchester to publicise the bank’s offer of monthly cashback on household bills. Created by advertising agency Engine Creative, the execution is a striking use of “special build” out- of-home media. The execution memorably promotes Santander’s offer of cashback on household bills such as gas, electricity and water for holders of its 123 Current Accounts. The huge red taps have been installed on outdoor sites in Kingsland Road, Hackney in London and Piccadilly Gardens in Manchester. The London site will run during the first two weeks of November. The cashback taps are an extension of the bank’s latest campaign which launched in September and plays on the idea of showing household appliances as symbols of the money back offer. The special build format helps Santander’s offer stand out in a market which struggles to get people’s attention. Research from Dentsu* shows that over half of UK adults don’t notice financial advertising and only 4% will consider switching current accounts. In addition to cashback, 1I2I3 Current customers can earn 0.3% gross/ AER (variable) interest on balances up to £20,000, as well as benefit from the bank’s Retailer Offers, which enable customers to earn up to 15% cashback on their debit and credit card spending. The service gives customers the ability to select offers from a wide range of retailers, from high street clothing brands to hotels, and earn cashback when they make their purchase with their Santander debit or credit card. Recent econometric modelling carried out by Data2Decisions showed OOH to be one of the three most effective channels in driving Return On Investment, alongside TV and Cinema. Engine Creative is the lead creative agency on the campaign with the idea developed by Ed Tuddenham and Martin Lindley. Production was handled by Posterscope, MediaCo and Hogarth. Media planning and buying is through Carat. |
| 媒体类别 | 户外广告 |
| 创意总监 | Jo Moore |
| 创意团队 | Ed Tuddenham |
| 创意团队 | Martin Lindley |
| Strategy Director | Nicola Dyball |
| Account Management | Nick Pawlak |
| Account Management | Tom Butler |
| Account Management | Shannel Darko |
| Agency Senior Project Manager | Chelsea Chapman |
| 设计师 | Aaron Pacey |
| 制作公司 | Posterscope |
| 制作公司 | MediaCom |
| Artwork | Hogarth Worldwide |
| Media planning/buying | Carat |