| 标题 | The Pirate Subtitles |
| 广告公司 | TBWA\Brussels |
| 广告战役 | The Pirate Subtitles |
| 广告主 | Belgian Entertainment Association |
| 品牌 | Belgian Entertainment Association |
| 首次发布日期 | 2017 / 12 |
| 行业领域 | 电影制作 |
| 剧情简介 | To fight movie piracy, we created The Pirate Subtitles: subtitles in which we changed some of the dialogues. Suddenly it seemed like Samuel L. Jackson and other Hollywood stars told the viewer he’s a doing something illegal, and that he is now stuck with bad subtitles. We uploaded Pirate Subtitles for different hit series and blockbusters to popular download platforms and a special built bot made sure our files were the highest ranked. In just a few days more than 10.000 pirate subtitles were downloaded. We revealed this with a press release. The story was widely picked up in relevant online communities and even triggered a debate on national tv. Six weeks later the 4 biggest internet providers and the Belgian Entertainment Association reached an agreement to block up to 420 pirate websites. |
| 媒体类别 | 互动 |
| 长度 | |
| Creative Director | Gert Pauwels |
| 执行创意总监 | Jan Macken |
| 美术指导 | Greg Van Buggenhout |
| 文案 | Olaf Meuleman |
| Digital Developer | Wannes Vermeulen |
| PR manager | Isabelle Verdeyen |
| Account Management | Jochen De Greef |
| Account Management | Virginie Hayet |
| Account Management | Sharon Lavaert |
| Account Management | Joachim François |
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