Greg Van Buggenhout
Creative at TBWA BELGIUM
Antwerp Area, Belgium, 比利时
标题Play Trailer Park
广告公司
广告战役 Play Trailer Park
广告主 Play TV
品牌 Play
首次发布日期 2018 / 12
行业领域 电视、广播节目与电视台、电台
广告口号 The first trailers you can live in.
剧情简介 In today’s entertainment landscape, there is just too much content. So the trailers for tv-shows become more important than ever. The Belgian streaming service Play - with tons of national and international tv-shows - made the most epic trailers ever: the first trailers you can live in. The Play Trailer Park consisted of 6 caravans inspired by 6 tv-shows, down to the smallest details. Game of Thrones, The Sopranos, The Walking Dead, True Blood, etc. Influencers and fans could book a trailer and spend the night in our Trailer Park. Sleeping in the same bed, eating the same (horrible) food, drinking the same (poisoned?) wine, getting imprisoned, etc. Because in the Play Trailer Park you don’t just binge the show, you experience it. The Play Trailer Park was live during 3 weeks, as a outdoor stunt people could actually live in.
媒体类别 Interactive Outdoor Experience
长度
Creative / Art Direction
Creative Copy
Creative Copy
执行创意总监
客户总监
客户经理
项目经理
Designer
数字设计

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