| 标题 | Save Classic Blue |
| 广告公司 | White Rabbit |
| 广告战役 | Save Classic Blue |
| 广告主 | WWF |
| 品牌 | WWF |
| 首次发布日期 | 2019 / 12 |
| 行业领域 | 环境与动物问题 |
| 剧情简介 | Pantone's Classic Blue made us realize the dramatic absence of this basic and essential colour in our lives.Using the format of Pantone's Color of the Year, we introduced the panorama of one of the most polluted cities: Beijing.To support our campaign, we produced posters printed on a special material that absorbs air pollution. |
| 哲学 | The Pantone Colour Institute announced the Classic Blue as the Colour of the Year for 2020. However, this colour reminds us of a bigger problem: the global issue of air pollution. Since carbon emissions in urban centres have increased dramatically, air pollution affects our lives in a number of ways. Not only painting our blue sky to smokey grey – but altering the whole ecosystem's basic functions, too. The posters are created in a way that they are actually able to absorb pollution from the air. |
| 媒体类别 | 平面 |
| 首席创意官 | Istvan Bracsok |
| 首席创意官 | Levente Kovacs |
| 创意总监 | André Felix |
| 创意总监 | Luis Paulo Gatti |
| 联合创意总监 | André Nunes Bueno |
| Senior Art Director | Marcos Mendes Tanaka |
| 美术指导 | Kauê Barbosa |
| Junior Art Director | Pedro Perevalo |
| 文案 | Levente Kovacs |
| 文案 | Michael Mrakovcic |
| 文案 | Adam Lenart |
| 摄影师 | Wade Tregaskis |
| Client Services Director | Levente Balint |
| 客户总监 | Beata Stumpf |
| Senior Account Manager | Lilla Katona |
| Head of Communications | Csaba Klacsan |
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