标题 | Farhad |
Brief | With 1.2 million Germans suffering from Alzheimer’s and 3 million expected by 2050, Alzheimer research is working fervently to raise funding for a cure. As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece.
When you suffer from Alzheimer's it's as if your memories, your everyday life and the people around you become a confused jigsaw puzzle.
As Alzheimer’s progresses, facial recognition and memories fade, turning cherished relationships into an unsolvable puzzle. |
广告公司 |
BBDO Group Germany
|
广告战役 |
Remember Me
|
广告主 |
Alzheimer Research Initiative
|
品牌 |
Alzheimer Research Initiative
|
首次发布日期 |
2018 / 4
|
行业领域 | 疾病认知、救助机构
|
广告口号 | Piece by piece alzheimer's takes away the memory. Help to win the fight. |
剧情简介 | As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece. |
媒体类别 |
平面
|
首席创意官 |
Wolfgang Schneider
|
Creative Managing Director |
Kristoffer Heilemann
|
执行创意总监 |
Tobias Feige
|
执行创意总监 |
Daniel Haschtmann
|
创意总监 |
Jacobo Concejo
|
创意总监 |
Sebastian Steller
|
美术指导 |
Dejan Handjiski
|
美术指导 |
Martino Monti
|
Concept |
Alma Haser
|
文案 |
Sebastian Steller
|
后期制作 |
Stefan Kranefeld Imaging
|
摄影师 |
Stefan Kranefeld
|
Art Buyer |
Birgit Paulat
|