| 标题 | Sarah |
| 广告公司 | BBDO Group Germany |
| 广告战役 | Remember Me |
| 广告主 | Alzheimer Research Initiative |
| 品牌 | Alzheimer Research Initiative |
| 首次发布日期 | 2018 / 4 |
| 行业领域 | 疾病认知、救助机构 |
| 广告口号 | Piece by piece alzheimer's takes away the memory. Help to win the fight. |
| 剧情简介 | As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece. |
| 媒体类别 | 平面 |
| 首席创意官 | Wolfgang Schneider |
| Creative Managing Director | Kristoffer Heilemann |
| 执行创意总监 | Tobias Feige |
| 执行创意总监 | Daniel Haschtmann |
| 创意总监 | Jacobo Concejo |
| 创意总监 | Sebastian Steller |
| 美术指导 | Dejan Handjiski |
| 美术指导 | Martino Monti |
| Concept | Alma Haser |
| 文案 | Sebastian Steller |
| 后期制作 | Stefan Kranefeld Imaging |
| 摄影师 | Stefan Kranefeld |
| Art Buyer | Birgit Paulat |
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