| 标题 | Rein - Electric - A Remake of Leila Ks Hit Song |
| 广告公司 | Nord DDB STO |
| 广告战役 | Electric |
| 广告主 | Volkswagen Group |
| 品牌 | Volkswagen e-Golf |
| 首次发布日期 | 2019 / 2 |
| 行业领域 | 汽车 |
| 哲学 | Volkswagen has enlisted Swedish electro-punk star Rein for a new campaign around its e-Golf model. Rein interprets pop queen Leila K's hit Electric from 1996. The original is seen as a timeless classic in Sweden. Rein's version is produced by Joakim Åhlund and Tony Senghore and you can listen to it on Spotify. The collaboration is part of Volkswagen's major investment in electric cars. In addition to the song, a music video and a commercial film is rolling out on television and digitally in conjunction with the launch. The music video is made with the power of the battery in an e-Golf, to illustrate how powerful the battery truly is. In the music video, which takes place on a stage in the middle of the forest with a set design by the fashion designer Martin Bergström, everything revolves around the power of an electric car, and situations that can be driven by the battery of an e-Golf. Three commercials have also been produced, all illustrating what can be equated with the power of a car battery – like producing a rock concert, an electromagnet or a wind tunnel. |
| 媒体类别 | Web Film |
| 长度 | |
| Marketing Director | Jeanette Asteborg |
| Commercial Manager | Carl Sundstedt |
| Content Manager | Sara Brunfelter |
| Head of Communication | Marcus Thomasfolk |
| Product Manager, Electric Vehicles | Fredrik Wiss |
| Client Director | Maja Björklén |
| Client Manager | Therese Loodin |
| Chief Creative Officer | Andreas Dahlqvist |
| Creative Lead | Simon Highby |
| Art Director | Patrik Pagreus |
| 文案 | Hans Malm |
| 文案 | Per Sundin |
| PR Director | Susanne Johansson |
| Communications Planner | Jesper Andersson |
| Design Director | Jesper Hellzén |
| Creative Designer | Katarina Streiler |
| Designer | Mikael Norberg |
| Designer | Martin Thor |
| Designer | Eddie Werholm |
| Print Byer | Anna Lisspers |
| Social Media & Content Manager | Emelie Thoren |
| Digital Designer | Mattias Nordenham |
| Tech Director | Magnus Widén |
| Digital producent | Stefan Wikström |
| Animation | Nico Knudsen |
| Photo | Hans Malm |
| Agency Producer | Per Welén |
| 后期制作 | House Agency |
| Post Producer | Tomas Wall |
| Post Producer | Jakob Andersson |
| Artist | Jakob Andersson |
| Artist | Robert Eskekärr |
| Director BTS / Producer BTS | Matilda Callenbo |
| 剪辑师 | Haris Badic |
| 剪辑师 | Edward Lever |
| Online / Grade | Edward Lever |
| VFX | Tomas Wall |
| Production company | Aspekt |
| Director | Linnéa Bergman |
| Producent | Nathalie Cohen |
| Production Manager | Andreas Hansson |
| 执行制片 | Kim Buisson |
| 摄影指导 | Gösta Reiland |
| Gaffer | Peter Kjellberg |
| Grip | Emil Hall |
| Set Designer | Tobias Allanson |
| Styling/ costyme | Martin Bergström |
| Hair/makeup | Josefina Zarman |
| Redigerare | Alexander Peri |
| Postproduction and Online | Kalle Lundberg |
| Grade | Nicke Jacobsson |
| VFX | ILP |
| Sound mix | Fredrik Sundberg Plopp |
| Artist | Rein |
| Producer | Jocke Åhlund |
| Producer | Tony Senghore |
| Label | Playground Music |
| PR | Elin Hedman PR |
| Media Agency | PHD |
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- 品牌:
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- 广告公司:
- Nord DDB STO
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- 品牌:
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- 广告公司:
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- 品牌:
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- 广告公司:
- Nord DDB STO
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- 品牌:
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- 广告公司:
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