Vokswagen - "Abbey Road"

Nord DDB STO

Nord DDB STO Stockholm, 瑞典

奖项

5515

品牌: Vokswagen
国家: 瑞典

广告主: Volkswagen

标题	Abbey Road
Brief	In 1969, a Volkswagen Beetle was badly parked on Abbey Road. The parking mishap ended up on one of the world’s most iconic album covers. To celebrate the 50th anniversary of The Beatles’ "Abbey Road", Volkswagen released a limited edition vinyl cover. But this time, the fifth "Beatle" was perfectly parked. The tribute highlights VW's Park Assist – a feature that was not available 50 years ago. Volkswagen dropped the Reparked Edition in record stores and online, selling out in just over two hours. All proceeds went to BRIS, a children’s rights organisation.
广告公司	Nord DDB STO
广告战役	Abbey Road
广告主	Volkswagen
品牌	Vokswagen
Posted	11月 2019
行业领域	汽车
剧情简介	Volkswagen corrects one of the world's most iconic parking fails and reparks the 5th Beatle on Abbey Road to highlight Park Assist technology.
问题	n 1969, a Volkswagen Beetle was wrongly parked on Abbey Road. Sadly, the parking mishap ended up on one of the world’s most iconic album covers. To celebrate the 50th anniversary of The Beatles’ Abbey Road, Volkswagen released a limited edition vinyl cover. But this time, with a perfectly parked 5th Beatle. The tribute highlights Park Assist, a parallel parking assistant that automatically parks the car – a feature that was obviously not available 50 years ago. Volkswagen dropped the Reparked Edition in record stores and online, selling out in 2 hours and 19 minutes. All proceeds were donated to BRIS, a children’s rights organization.
媒体类别	案例研究
首席创意官	Andreas Dahlqvist
创意总监	Simon Higby
Marketing Director	Jeanette Asteborg
广告经理	Carl Sundstedt
Client Director	Maja Björklén
Client Manager	Linda Lonaeus
美术指导	Anna-Emilja Salonen
Social Media Expert	Jonas Eriksson
CONTENT MANAGER	Jonas Eriksson
PR Director	Susanne Johansson
Graphic Designer	Mikael Norberg
Print Production Manager	Anna Lisspers
摄影	Mandarin
摄影	Olof Ringmar