| 标题 | The Lux effect of Anushka on Virat |
| 广告公司 | Wunderman Thompson South Asia |
| 广告战役 | Power of Glow |
| 广告主 | Unilever |
| 品牌 | Lux |
| 首次发布日期 | 2021 / 8 |
| 行业领域 | 香皂 |
| 剧情简介 | The story narrates the effect of Anushka's glow from Lux on Virat. Anushka plays along to get the answer from Virat who breaks into the song Chand sa roshan chehra and dances to it. Virat and Anushka do a modern version of the Shammi dance with aplomb and Virat appears to be completely in awe of Anushka's glow. The story captures their modern day chemistry - they are playful and celebratory about each other. |
| 哲学 | Lux, the leading soap brand from the house of Unilever, has roped in power couple Anushka Sharma and Virat Kohli for its latest film, as part of its ‘Chand Sa Roshan Chehra' campaign series. Conceptualised by Wunderman Thompson South Asia, the campaign continues to build on the proposition of ‘skin glow’, from a modern and socially relevant standpoint. The film is a sneak peek into lives of Virat and Anushka, and has all the glamour associated with it, reinforcing the brand’s heritage as the soap of choice for film stars. The story narrates the effect of Anushka's glow from Lux on Virat. Anushka plays along to get the answer from Virat who breaks into the song Chand sa roshan chehra and dances to it. Virat and Anushka do a modern version of the Shammi dance with aplomb and Virat appears to be completely in awe of Anushka's glow. The story captures their modern day chemistry - they are playful and celebratory about each other. This campaign has been adapted by leveraging region specific iconic songs rooted in the region’s popular culture like Sohag Chand in Bengali, Chanda kinta Chanda in Kannada and ilaya nila polikirathu in Tamil and so on. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 美国, 英国 |
| 制作公司 | Great Guns |
| Managing Partner & SVP | Kishore Tadepalli |
| VP & CSD | Roneeta Ghosh |
| AVP & CSD | Aditi Shivdasani |
| 首席创意官 | Sagar Mahabaleshwarkar |
| VP & Sr Creative Director | Anupam Basu |
| Sr Creative Director | Vijay Solanki |
| Sr Consultant (Art) | Manan Mistry |
| 广告公司制片 | Firdaus Bohari |
| CSO | Rohit Srivastava |
| NDP | Shaziya Khan |
| 广告经理 | Severine Vauleon |
| 广告经理 | Ankush Wadehra |
| 广告经理 | Neha Chawla |
| 广告经理 | Garima Garg |
| 广告经理 | Angad Saxena |
| 导演 | Brendo + Gonfiantini |
| 摄影指导 | Brendo + Gonfiantini |
| 执行制片 | Manoj Shroff |
| 制作公司 | Equinoxfilm |
| 制片 | Mathew Alden |
| 制片 | Kate Phillips |
| 制作经理 | Marian Mikhail |
| Choreography | Ashley Lobo |
| 制作设计师 | Dale Oliver Slater |
| Costume | Annie Swain |
| Hair | Sam McKnight |
| Make-Up Artist | Val Garland |
| Post-production Producer | Deep Ved |
| Offline Editor | Gregory Hayes |
| Online Editior | Jiten Kalwani |
| Online Editior | Dipankar Mitra |
| Online Studio | After Studio |
| Music Director | Mikey McCleary |
| Editorial | Sudeer & Kiranjit |
| 剪辑公司 | AUTO EDIT |