标题 | Retirement planning ke liye Mutual Funds Sahi hai |
广告公司 | Wunderman Thompson South Asia |
广告战役 | Cricketer |
广告主 | Association of Mutual Funds in India (AMFI) |
品牌 | AMFI |
首次发布日期 | 2020 / 3 |
行业领域 | 银行、金融、法律和保险 |
哲学 | The new campaign of the Association of Mutual Funds in India (AMFI), conceptualised by Wunderman Thompson South Asia, features cricketers who continue to tell investors why ‘Mutual Funds Sahi Hai’. “Mutual Funds Sahi Hai” created waves when the campaign was launched in early 2017. The industry grew and added substantial number of retail investors since then. The campaign was gradually creating inroads into the consumers’ mindset and probed them to consider Mutual Funds as part of their investment portfolio. It has brought about behavioural changes and shifted the perception of Mutual Funds to Sahi Hai. Continuing on their journey to educate investors, the agency wanted to take Mutual Funds Sahi Hai to the next level and strengthen the values of consistency, stability and trust. Sachin Tendulkar and Mahindra Singh Dhoni are two cricketing legends that symbolise these values, thereby being able to bring in the required transformation, when it comes to investment in Mutual Funds. And strategically, lending an authoritative voice to the campaign. |
媒体类别 | 互动 |
长度 | |
创意团队 | Senthil Kumar |
创意团队 | Tista Sen |
创意团队 | Hanoz Mogrelia |
创意团队 | Kashyap Joshi |
创意团队 | Rithwick Raghunath |
创意团队 | Vinay Gadekar |
创意团队 | Sujay Joshi |
Account Management | Kishore Tadepalli |
Account Management | Abhay Godbole |
Account Management | Nidhi Kapadia |
Planning Team | Shaziya Khan |
Films | Asmit Chachad |
Films | Avhil D’souza |
导演 | Anwar Sayed |
制作公司 | 30ML Ideas |