| 标题 | 99 years of innovation |
| Brief | The agency designed the unique cultural installation to enliven the Javel-André Citroën metro station (line 10), combining the brand heritage and values of two historic transport companies : RATP & CITROEN. The challenge was to create a vivid and compelling display for the two brands, without disrupting the flow of passengers within the station.We established a conversation between the brands and travelers, through the use of a mural that proposes a chronological journey from 1919 to the present.The scenography, mixing pedagogy with emotion to create a rich experience, extends from the station entrance to the platforms.The agency was asked to take up all aspects of the design project, from structural design to graphic design, story telling and content. |
| 广告公司 | CURIUS |
| 广告战役 | Javel – André Citroën |
| 广告主 | Groupe PSA |
| 品牌 | Citroen |
| Posted | 11月 2018 |
| 行业领域 | 运输、旅行及旅游 |
| 剧情简介 | > RATP Group is one of the five largest urban public transport operators in the world. Over 61,000 employees are mobilized to develop, operate, maintain and modernize innovative public transport systems to meet the daily travel needs of the population.> CITROEN is a major French car manufacturer that offers a wide choice of private vehicles and utilities.https://www.citroen.fr/univers-citroen/creative-technologie/citroen-100-ans-d-audace.html |
| 媒体类别 | 户外广告 |
| CEO | Pascal VIGUIER |
| 创意总监 | Aaron Levin |
| 美术指导 | Emma Vilà-Hopkins |
| 美术指导 | Camille Hellot |
| 美术指导 | Timothee Chiron |
| 广告经理 | Jean Michel Leblanc |
| 广告经理 | Olivier Coudert |
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