标题 | IDFA 2021 Festival Trailer |
广告公司 | WE ARE Pi |
广告战役 | Perspectives Are Beautiful |
广告主 | IDFA |
品牌 | IDFA |
首次发布日期 | 2021 / 11 |
行业领域 | 商贸展会、活动及节日 |
哲学 | World's leading independent documentary film festival,IDFA, launches ‘Perspectives Are Beautiful’, a campaign created by WE ARE Pi that uses stunning AI-powered artwork to celebrate how we all see documentaries differently. Created in-house by WE ARE Pi in collaboration with installation artists collective Circus Family, the campaign used a bespoke AI scanning algorithm to analyse documentaries being showcased at the 2021 festival and transform them into Rorschach-based art. We best know Rorschach as a psychological test where people are asked to examine inkblots and share their interpretation of what they see. Famously, people often see wildly different things in the same image. We wanted to take what people love and know about Rorschach art and use it in the context of film. Because much like viewing a film, there is never one perspective, but many. To create the campaign an AI parametric algorithm scanned the films colour brightness/luminance, duration, and location. The Data was then translated into ink patterns with a specially constructed robot that released the ink patterns into a tank of water. By mirroring these explosions of colour, the machine created stunning dynamic Rorschach Inkblots. In the campaign film, these explosions can be seen building up to a crescendo of visual splendour. The ‘Perspectives Are Beautiful’ campaign is a continuation of IDFA’s partnership with WE ARE Pi, and the film festival’s ambition to elevate its position as an artistic institution within the documentary space. It follows last year’s “Real Emotions. Real Film.”, which explored the beautiful range of human emotions by putting tears under the microscope. This year’s campaign rolls out in cinema, social, print, outdoor and PR. |
媒体类别 | 互动 |
长度 | |
市场 | 英国 |
PR Film Music Track | Antfood |
Head of Marketing Communications | Martine Van Duijn |
美术指导 | Orwa Nyrabia |
Festival Director | Cees van 't Hullenaar |
Communications Coordinator | Marjolein Polder |
Social Media Manager | Cengiz Can |
Lead Designer | Kaz Salemink |
执行创意总监 | Barney Hobson |
Creative Lead | Kyle Foreman |
Creative Lead | Jeena van der Heul |
Design Director | Seth Josephs |
设计师 | Gemma Stoner |
Production Director | Kim Buttery |
Senior Producer | Ekaterina Golovkina |
Head of Strategy | Mark Lester |
Senior Strategist | Paris Bethel |
Managing Director | Patrick Garvey |
Chief Executive Officer (CEO) | Alex Bennett-Grant |
Business Director | Agathe Derrstroff |
Senior Account Director | Daniel Padwick |
客户经理 | Slav Slavov |
Business Affairs | Emilie Douque |
制作公司 | Pi Studios |
Director / DOP / Photographer / Editor | Richard Hu |
摄影指导 | Boje Pleog |
Title | Nick Fatouris |
Installation | Circus Family |
Music & Sound Design | Soundsright |
音乐作曲家 | Mari Koning |
音乐作曲家 | Joshua Petit |
音乐作曲家 | Jelle Hoebee |
音乐制作人 | Marina Kagan |
后期制作 | Tag Collective Arts |
Post-production Producer | Philip Delaney |
Flame Artist | James Mortner |
Colorist | Alexandre Nerzic |