| 标题 | Formula Songs |
| 广告公司 | J. Walter Thompson Brazil |
| 广告战役 | Formula Songs |
| 广告主 | Coca-Cola Company |
| 品牌 | Sprite |
| 首次发布日期 | 2018 |
| 行业领域 | 软饮料，奎宁水 |
| 哲学 | Sprite launched a new sugar-free formula in Brazil and wanted to advertise it to its target demographic: teens. But the problem was that they were all tense and busy trying to memorize dozens of other formulas they needed to know for the college admission test. Our challenge was to promote this new Sprite formula and release some of this pressure teens feel prior to the test, as suggested by the brand’s concept: RFRSH. The idea was to turn boring formulas the students had to know by heart into catchy songs that also helped promote Sprite’s new formula. To do that, we turned to YouTube and found 6 teachers that used music to help students memorize formulas for college admission tests and invited them to write and perform in the music videos with songs for the 7 formulas that were most frequently required in the last 10 years, according to data from Google. |
| 媒体类别 | 广播 |
| 长度 | |
| 客户主管 | Marina Masiero |
| 客户主管 | Fabiana Santana |
| 客户主管 | Vivianne Santos |
| 客户总监 | Felipe Giacon |
| 客户经理 | Stefano Paduan |
| Planning Director | Stella Pirani |
| 战略企划 | Gisele Bambace |
| 战略企划 | Erica Rigobello |
| Business Director | Andre PB |
| Business Director | Ana Hernandes |
| 首席创意官 | Ricardo John |
| 执行创意总监 | HUMBERTO Fernandez |
| 创意总监 | Ana Cavalcanti |
| 创意总监 | Gustavo Lacerda |
| 文案 | João Gandara |
| 美术指导 | Fernanda Sousa |
| 美术指导 | Felipe Porto |