标题 | Gold |
广告公司 | Fallon |
广告战役 | Progress is Perfection |
广告主 | Danone Wave |
品牌 | Silk |
首次发布日期 | 2018 / 1 |
行业领域 | 牛奶和奶制品 |
剧情简介 | Silk, America's number one plant based beverage brand, launched 'Progress is Perfection', a new ad, created by Fallon Minneapolis. It stars Olympic gold medalist and world champion Michael Phelps in an unusual way – as the foil for Greg a hardworking everyman who drinks Silk and swims laps a few mornings every week. To be clear, he has no interest in attaining a Phelps-esque level of perfection. Rather than Phelps, Greg is presented as the ideal while Silk highlights that progress, in and of itself, is perfection. This spot is the first of several which will each showcase different types of progress happening in our day-to-day lives but for which we may not give ourselves enough credit |
媒体类别 | 电视 |
长度 | |
制作公司 | Imperial Woodpecker |
着色 | MPC LDN |
执行制片 | Crissy DeSimone |
Managing Director | Damian Stevens |
导演 | Stacy Wall |
Sound Designer | Jeff Payne |
文案 | Simon Roseblade |
制片 | Anita Wetterstedt |
执行制片 | Charlie Cocuzza |
Flame Artist | Chris Homel |
Colorist | Mark Gethin |
Head of Business Affairs Manager | Brendan Lawrence |
创意总监 | Kevin Lau |
首席创意官 | Jeff Kling |
剪辑师 | Will Hasell |
Head of Production | Kirsten Thon-Webb |
Sound Design and Mix | Ben Freer |
摄影指导 | Mihai Malaimare Jr. |
创意总监 | Jonah Hall |
美术指导 | Jay Morrison |
创意总监 | Rick Utzinger |
执行制片 | Sabrina Elizondo |
Flame Assistant | Brandon Harden |
2D Artist | Zach Carnes |
Color Producer | Rebecca Boorsma |
Offline Post Producer | Rebecca Jameson |
导演 | Jon Lorenz |
执行制片 | Melissa Elston |
Head of Production | Pat Sidoti |
Executive Producer / Managing Partner | Doug Halbert |
Flame Assistant | Brack Hightchew |
Sound Producer | Maddee Bonniot |
Assistant Editor | Tessa Malsam |
制片 | James L. Reid |
Planning Partner | Chad Koehnen |
Integrated Producer | Erin Kirby |
Digital Director | Matt Benka |
Business Leader | Jordan Hoffarber |
客户主管 | Natalie Harrison |
客户经理 | Julia Frayne |
Assistant Mixer | Andrew Smith |
音频后期制作 | Eleven Sound |
VFX Company | Timber |
剪辑公司 | Arcade Edit |