标题 | Washington Crossing the Delaware |
广告公司 | The Martin Agency |
广告战役 | Turnpike |
广告主 | GEICO |
品牌 | Geico |
首次发布日期 | 2018 / 1 |
行业领域 | 银行、金融、法律和保险 |
哲学 | The latest entry to Geico’s 'It’s Not Surprising' campaign, 'Turnpike,' pays homage to Washington’s Crossing of the Delaware. We see Washington in his Durham boat with his crew, only instead of crossing the Delaware River, they're pulling the boat across three lanes of traffic on the Delaware Turnpike as horns honk and Washington starts getting testy. There seems to have been a mix-up in directions with General George Washington and his Continental Army – as evidenced by the long, traffic backup on the Delaware Turnpike in this latest entry to Geico’s long-running and successful 'It’s Not Surprising' campaign. The spot was directed by Radical Media’s Steve Miller. |
媒体类别 | 影视 |
长度 | |
Vice President | Ted Ward |
Marketing | Ted Ward |
Assistant Vice President | Bill Brower |
Marketing | Bill Brower |
Marketing Director | Melissa Halicy |
Media | Melissa Halicy |
Advertising | Melissa Halicy |
Brand Team Supervisor | Gary Aurand |
Brand Team Supervisor | Tom Perlozzo |
Brand Team Planner | Brighid Griffin |
Brand Team Planner | Julia Nass |
Brand Team Buyer | Tim Ware |
SVP | Steve Basset |
集团创意总监 | Steve Basset |
SVP | Sean Riley |
Creative Director | Sean Riley |
VP | Neel Williams |
Creative Director | Neel Williams |
Associate Creative Director | Justin Harris |
文案 | Ken Marcus |
SVP | Brett Alexander |
Executive Producer | Brett Alexander |
Producer | Brian Fox |
Producer | Catherine Kennedy |
Business Affairs Supervisor | Suzanne Wieringo |
VP | Ben Creasey |
Account Director | Ben Creasey |
客户主管 | Allison Hensley |
客户主管 | Jon Glomb |
Account Executive | Allie Waller |
项目经理 | Karen McEwen Gates |
制作公司 | RadicalMedia |
制作公司 | LLC |
Director | Steve Miller |
Executive Producer | Gregg Carlesimo |
执行制片 | Frank Scherma |
Head of Production | Cathy Dunn |
Producer | Barbara Benson |
Production Supervisor | Ted Liotopoulos |
1st AD | Brian Stevens |
Where was the spot shot? | Burbank CA |
后期制作 | MackCut and The Mill – New York |