| 标题 | Day 3 |
| 广告公司 | TBWA\Brussels |
| 广告战役 | Day 3 |
| 广告主 | MSD |
| 品牌 | MSD Belgium |
| 首次发布日期 | 2022 / 10 |
| 行业领域 | 保健与医药产品 |
| 剧情简介 | Every year we see breast cancer campaigns that always repeat the same thing: "check your breasts". Yet 69% of Belgian women don’t do this regularly, according to a recent survey by iVox. That’s why MSD Belgium and TBWA launch a very simple trick to make make self-examination a routine, so no one won’t ever forget it. If you look closely at the number 3, there is a pair of breasts hidden in it. You just have to give the 3 a quarter turn. And once you get the hang of that, you’ll never unsee it. |
| 媒体类别 | 互动 |
| 长度 | |
| 创意总监 | Thomas Driesen |
| 美术指导 | Anke Verhaegen |
| 文案 | Sofie Gilliams |
| PR | Anneleen Coppens |
| Strategist | Marco Bellusci |
| 客户总监 | Aubry Crock |
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