La Famiglia Rana - "Bravo Brian"

BMB

BMB London, 英国

7541

品牌: La Famiglia Rana
国家: 英国

广告主: Rana

标题	Bravo Brian
广告公司	BMB
广告战役	Bravo Brian
广告主	Rana
品牌	La Famiglia Rana
首次发布日期	2023 / 10
行业领域	米饭、面食、脱水蔬菜和谷类食品
剧情简介	The film “Bravo Brian” is set in Verona, the home of La Famiglia Rana. Humorously challenging a romantic perception many Brits have of Italians; that they make their own fresh pasta from scratch for every meal - when in reality, La Famiglia Rana pasta is the number one fresh pasta brand in Italy, where over 60% of households enjoy it regularly. Featuring a young couple, Rosa and Brian, the film shows Brian (a Brit) desperate to impress his new Italian girlfriend’s family. At the dining table, Brian tries to pass off delicious La Famiglia Rana Tortelloni as his own “family recipe”, until a surprised Rosa states that his pasta tastes “just like Mamma’s”, while her father agrees, adding that it “even looks like Mamma’s”. As Rosa and her father describe the similarities between Brian and the Italian matriarch’s “homemade” pasta, a series of intense and knowing looks pass between Brian and Rosa’s mamma. When Brian leaves the table to refill a water carafe, Mamma corners him in the kitchen – and we realise that both Brian and Mamma have been cooking La Famiglia Rana’s fresh filled pasta and passing it off as their own creation - before we see the two of them make a sneaky pact to keep it a secret from the rest of the family, with Mamma saying to Brian “let’s keep this between us”. A title appears that reads “Italy’s best kept secret” before revealing the range of La Famiglia Rana fresh filled pastas.
哲学	Italian pasta brand, La Famiglia Rana, unveils a new campaign building on the brand line; “Italy’s Best Kept Secret”. As its biggest UK launch to date, it features Rana’s first cross-channel TV and OOH campaign since appointing creative agency BMB in 2021. The campaign goes live on the 6th October. It was shot by Bafta-winning director, David Kerr with Oscar-nominated Seamus McGarvey acting as Cinematographer. Media planning and buying was handled by Bountiful Cow.
媒体类别	电视
长度	60 seconds
制作公司	Hungry Man
后期制作	Absolute Post
广告经理	Antonella Paternò
广告经理	Simone Galucci
广告经理	Michela Laveli
广告经理	Scott Ellison
广告经理	Sarah Mellor
广告经理	Raquel Medina
首席创意官	Matt Lever
创意总监	Jordan Down
创意总监	Will Marsden
Business Director	Lee Allen
客户总监	Lucy Williams
Senior Agency Producer	Clancie Brennan
Production Assistant	Nina Stokes
Senior Strategist	Cristina Artiz
Project Director	Sofi Andersson
Head of Design	Ted Smith
设计师	Sam Peel
导演	David Kerr
制片	Stephen Johnson
执行制片	Matt Buels
摄影指导	Seamus McGarvey
Costume	Massimo Cantini Parrini
剪辑师	Bill Smedley
剪辑公司	Work Editorial
Colorist	Matt Turner
Color Assist	Anthony Abbott
Sound Designer	Rich Martin
Sound Assist	Daniel Panayi
2D Flame Artist	Jasmine Cooper
Executive Post Producer	Belinda Grew
Post Junior Producer	Dannica Green
Production Assistant	Megan Shaw
Production Service Company	Diaviva
媒介公司	Bountiful Cow