Breast Cancer Now - "If I had more time"

BMB

BMB London, 英国

3805

该广告属于ACT Responsible项目展品

品牌: Breast Cancer Now
国家: 英国

广告主: Breast Cancer Now

标题	If I had more time
广告公司	BMB
广告战役	If I had more time
广告主	Breast Cancer Now
品牌	Breast Cancer Now
首次发布日期	2023 / 9
行业领域	疾病认知、救助机构
剧情简介	In the film, titled ‘If I had more time’, nine women share the ways they would spend more precious time if they could, highlighting the urgent need for more research to extend people’s lives. The film explores what it feels like to live with a secondary breast cancer diagnosis and the one word that lingers in the minds of those affected - “If” - as they look to an uncertain future and the precious moments that they may tragically be deprived of by this disease.
哲学	Breast Cancer Now is working tirelessly to change the outlook for people living with incurable secondary breast cancer, recognising research as the one ‘currency’ that holds the potential to ‘buy’ them more time with loved ones and to do the things that matter to them. And with an estimated 61,000 people in the UK currently living with the disease, there is no time to waste in making this happen. Created by creative agency BMB, the “If I had more time” campaign asks people living with secondary breast cancer what they would do if they could be afforded more time. Their heartbreaking answers include wishes to see their children grow up and get married, dreams of traveling the world and hoping they’ll have the time to tell all those closest to them that they love them, before it’s too late. Shot in a documentary style, the film is raw and very moving, showing these women in their own homes, talking in their words, and revealing to us both their vulnerabilities and their strength in dealing with their diagnoses. October is Breast Cancer Awareness Month and Breast Cancer Now is shining a spotlight on incurable secondary breast cancer, launching the month of activity with “If I had more time”. Secondary breast cancer is often overlooked in mainstream discourse around breast cancer, and Breast Cancer Now are committed to putting this right both during Breast Cancer Awareness Month and beyond. A 60” TVC will debut on ITV on 25th September and run for a week, followed by a 30” edit that will run until 22nd October 2023. The campaign will be supported across Radio, Social and Digital, with a long-form 110” edit sitting on the campaign landing page. The Social and Digital Display features striking portraits of the women in their homes, alongside their thoughts of what they would do if they had more time. The campaign was directed and photographed by Katie Burdon through Academy Films. Media planning and buying was handled by AMI.
媒体类别	电视
长度	60 seconds
广告经理	Rachael Franklin
广告经理	Deanne Gardner
首席创意官	Matt Lever
创意总监	Bianca Eglinton
创意团队	Jack Snell
创意团队	Joe Lovett
Managing Director	Claudia Wallace
Business Director	Sam Hardy
客户总监	Rosie Morahan
Senior Strategist	Amy Bowker
Head of Design	Ted Smith
设计师	Mark Gould
Senior Agency Producer	Alison Cummins
Agency Production Assistant	Nina Stokes
制作公司	Academy Films
制片	Cara Mills
Director / Photographer	Katie Burdon
摄影指导	Laura Seward
剪辑师	Nik Hinson
音频	Jamie Thomas
音频	Hannah Webster
Colorist	Denny Cooper
Online Artist	Alec Eves
Executive Post Producer	Darryl Bolton
Post-production Producer	Tania DeSousa
Post-production Producer	Wil Male
Online/Sound Design	Unit
Media planning/buying	AMI