SVP, Global Director of Creative Excellence, McCann Worldgroup
at
McCann
Los Angeles, 美国
| 标题 | The X-Tinction Timeline |
| Brief | On July 23rd, Elon Musk killed the little blue bird when he rebranded Twitter to X. The world couldn’t believe what was happening. But what was even more unbelievable, was the fact that the death of a virtual animal species caused a bigger outcry than the extinction of vast numbers of species on our planet.So, WWF turned Twitter’s rebranding into a pamphlet for species’ conservation and therefore created a timeline with the evolution of the Twitter logo to the rebranding of X. A simple image that disarmingly made visible the parallels of the death of the Twitter logo to the real extinction of species through the message: “Protect our wildlife, before it’s too late.” |
| 广告公司 | McCann Worldgroup Germany |
| 广告战役 | The X-Tinction Timeline |
| 广告主 | WWF Germany |
| 品牌 | WWF Species protection |
| 首次发布日期 | 2023 / 7 |
| 剧情简介 | The leading organization in wildlife conservation and endangered species. |
| 媒体类别 | 互动 |
| 执行创意总监 | Pedro Americo |
| Chief Executive Officer (CEO) | Jan-Philipp Jahn |
| 文案 | Antonia Kistner |
| Head of Business Development | Wiebke Amelung |
| PR Consultant | Jessica Fuchs |
| SVP/Global Creative Director | Ann-Christine Diaz |
| Creative Manager | Connie Bedenk |