Teresa Herd

Teresa Herd

VP Global Creative Director at Intel Corporation
San Jose,, 美国

概要

My years of creative leadership experience bring innovation, curiosity and strategic thinking to bear on every project, every day. I have worked on both the agency and corporate sides of the business. This has helped me partner easily with both internal and external resources. Understanding customer needs and delivering work that sells is my primary goal.
I never settle for just okay. I push myself and my team to be more creative, more funny, more interesting, more everything. Ability to understand the business, assists in creating and selling integrated campaigns that span broadcast, in-store, print, direct mail, packaging, and e-commerce. At my best when working with and developing a talented and driven
team. I use humor to make people feel comfortable. I use experience and strong intuition to get things done.

Sector Experience

Positions

VP Global Creative Director
Intel Corporation
美国
September 2014 - Present (5年 11个月)
Corporate Headqurters, Santa Clara, CA
It has been a very productive year for Intel. Along with sales being very strong, our advertising and marketing has both aided in this success as well as having great impact on the Intel Brand.

For the third year in a row, we grew brand value as measured by Forbes, Brand Z and InterBrand

Named #1 Internal Agency by AdAge

Ranked by AdAge as one of the 50 most creative people.

We created memorable pop culture moments such as Lady Gaga’s David Bowie tribute at the Grammy's. This effort won us a Gold Lion and 5 Clios.

We created new experiential sports partnerships with the XGames and Red Bull and the NBA.

EXHIBITOR Magazine: Best of CES 2016 award and MWC Gold Award for Exhibit Design.

We amplified Intel’s drone light shows from Germany to Vivid Sydney to Disney Springs breaking 2 Guinness World Records.

We revolutionized the live theatre experience partnering with the Royal Shakespeare Company, and “History Comes Alive” in China.

We leveraged Jim Parsons for the second year making him one of the most recognized brand ambassadors

The Agency Inside grew to 85+ with amazing talent. Our team is a company leader in terms of female and diversity hiring. We also opening a new agency space in San Francisco.

Intel was named to Ad Age’s “Marketer A List”.

As chief creative for Intel, I am responsible for managing the creative direction and strategic visual representation across all marketing channels, business units, countries and vehicles.
VP Global Creative Director
Staples
美国
December 2000 - July 2014 (13年 7个月)

Education

BFA Medical Illustration

1985 - 1989 (4年)

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